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Saving On November Promotion Month 2018

It’s time for the November promotion month. Celebrating the promotion month because of Thanksgiving Day, Black Friday and Cyber Monday. They are a great time to get the deals and sales. Many of the merchants grasp the time push out discounts on these especial festivals. Besides, the customer would able to warm the wardrobe in this winter season.

As long as you pay more attention around you or the online store, many of discounts you will get your loved clothing, jewelry. Of course, when you view this article, you will gain some discounts and new idea of buying goods.

Just take a look at promotions at online clothing store Costway, Yoins, DressLily, Zaful, Romwe, Newchic, Rosewholesale, and Tbress. Online kids store, Patpat and The Essential One. The jewelry store, Soufeel, Jeulia. They are all give much discounts on the November Promotion Month 2018.

Thanksgiving Day

Thanksgiving is a happy celebration day, that is the time for family reunion and the time to reunite friendship. Millions of people will gather around their dining table to enjoy a turkey feast and get a head start on searching for holiday bargains. You can not only enjoy the delicious food, turkey, stuffing, pumpkin, but also enjoy the shopping time. Hit the below tips and buy your favorite clothing and jewelry with big deals.

1. Costway

Thanksgiving Clearance - Costway

Costway is one of the top retailers in North America and Europe. Costway kept helping consumers achieve their financial targets with satisfactory product quality and best price for over ten years. Costway provides our consumers with plenty of choices from home and garden items to sport and hardware equipments, from vehicle and DIY projects to business and industry products.

Thanksgiving Day, Costway offer the best seller and some featured products clearance. Once you look through the page, you always find your suitable home & garden items, including your pet supplies.

2. Yoins

Yoins - Thanksgiving Day Promotion

Yoins is the online clothing store, with good and elegant user shopping experience. It supplied the Thanksgiving deals as well. You can buy casual and party look with below promotions.

  • 20 off order $99+
  • 15% off order $59+
  • 18% off order $78+
  • Buy 3 get 1 free
  • Buy 2 get 20% off
  • Buy 3 get 30% off

3. DressLily

DressLily - Thanksgiving

While DressLily has also take the Thanksgiving sale. Buy $49 get $5 off. Buy $89 get $10 off. Buy $119 get $15 off. If you are looking for a winter plus size clothing, dress. This is a good time to buy at a good place.

4. Zaful

Zaful - Thanksgiving Day Promotion

When you come to the fashion trendy online clothing store, you will find goods down to $0.99 at Zaful Thanksgiving sale. No matter the bikini or the sweaters you loved at Zaful. You can buy at the sale day.

5. Jeulia

Jeulia - Thanksgiving Day Sale

When you tend to buy jewelry recently, you are able to purchase at Jeulia Thanksgiving Day sale. They give the 25% off over $200 with the coupon code C25 and 15% off sitewide with the promo code H15 at that day. You can stock the rings, necklaces, and charms on Thanksgiving Day.

Black Friday

Black Friday has routinely been the busiest shopping day of the year. If you're dying to know what the best Black Friday deals, just check the following sales and discounts.

Whether you're a seasoned Black Friday deal hunter or you're new to the bargain madness, don't attempt to shop without a plan. Scoring the best sales and discounts of the season requires forward planning and a thoughtful strategy.

1. Costway

Costway - BlackFriday Sale

Even though Costway pushed out Thanksgiving day sale. They also offer the Black Friday sales. You can find goods under $20, $50, $100, $200 at Costway. Some of products up to will 50% off on Black Friday. No matter you decorate your dining room, kitchen, bathroom, kid’s room and office. You are sure to find your worth one.

2. Yoins

Yoins - Black Friday Flash Sale

The time of November 12 to November 16, Yoins give the 80% off Black Friday flash sale. This is a good time to become sexy lady. As for you can buy the cheapest lingerie and sexy dress to help you achieve your sexy dream easily.

3. Romwe

Romwe Black Friday Sales

It is a good way to Follow the fashion trendy with Romwe. Romwe always offer the latest trendy clothing and accessories. It gain the Black Friday sale certainly to gain more customers. Look out the promotions as follows:

  • $3 off on orders $49+ with the code RSK3
  • $8 off on orders $89+ with the code RSK8
  • $15 off on orders $129+ with the code RSK15

When you picked out one favorite clothing, you can shop until the Black Friday. As you can save more money at that affordable time.

4. Newchic

Newchic - Black Friday Promotions

Newchic bring the 2018 Black Friday sale up to 80% off at women and men clothing. Even more, some down to $9.99. The shoes are cost-effective that you can buy shoes at Newchic Black Friday sale.

5. Patpat

Patpat Black Friday Sale: Up to 70% Off

When it refer to the kids supplies. The Patpat is a good place to buy. The kids must-have collections and matching outfits are up to 70% off, use the code BLACK15 get extra 15% off. Don’t miss the time and shop at Black Friday.

6. The Essential One

Black Friday Offers from The Essential One

The Essential One is the other kids supplies online store that you can check and buy. They give the up to 75% off the kids supplies on Black Friday. If you are a mom or the mom-to-be, you are can both come to The Essential One to shop.

7. Soufeel

Soufeel Up to 90% Off - Black Friday

Soufeel is a jewelry store that has a lot of customers. On Black Friday, it give the up to 90% off the rings, watches, charms and necklace. Pay attention on the special sale day.

Cyber Monday

Most people are familiar with Black Friday sales, but there's usually just as many steals, deals and enticing discounts to be had on Cyber Monday, which takes place on the Monday after Thanksgiving. On this day, many retailers offer enticing discounts on goods of all kinds. We just recommend 2 online clothing store: Tbdress and Rosewholesale.

1. Tbdress

Tbdress - Cyber Monday

Tbdress.com provides hundreds of dedicated dresses for global buyers. On the Cyber Monday, they give the $10 off over $99, however, you should use the coupon code BK10. And you will get free shipping over $79. Take the promotions and buy your loved one.

2. Rosewholesale

Rosewholesale Cyber Monday Sale

Rosewholesale is a leading international online fashion clothing store. Focusing on the very latest in affordable fashion style, both attire and accessories.

Rosewholesale bring up to 85% off and extra 15% off when use the code BC15. Why not getting the chance to shop.

All in all, the key to buying on Black Friday or Cyber Monday is to make sure that what you’re shopping for is at its best price of the year, and that it’s something you’ll need as soon as possible for the holidays. So how do you determine if that deal really is the best of the year before you hit the stores Black Friday morning or shop online on Cyber Monday? You can check this article, all of the mentioned stores are supplied different degree discounts and find more coupon code at Dacoz. That way will help you save a lot of money at the November promotion month.

Enjoy Shopping during this November promotion month 2018. Enjoy celebrate the Thanksgiving Day, Black Friday and Cyber Monday.

Source: http://www.dacoz.com/blog/saving-on-november-promotion-month-2018.html

American Designer Brand Or Financial Crisis

The financial situation of the American designer brand Proenza Schouler may have problems. The company's investors are seeking to withdraw. The brand has already started a dialogue with several potential investors, and new investors may acquire all the shares of the original shareholders.


Founded in New York in 2002 by designer Jack McCollough and Lazaro Hernandez, the women's brand Proenza Schouler is a high-profile designer brand in the fashion world. In 2004, it won the CFDA/CFDA/Vogue CFDA/ The Vogue Fashion Fund Awards have won five CFDA fashion awards and three times the annual women's designer brand nomination. Proenza Schouler's PS1 handbag was once a popular it bag.


At present, Proenza Schouler's shareholders include founders and designers McCollough and Hernandez, as well as private equity firm Castanea Partners, who bought the small equity in 2015, Andrew Rosen, CEO of Theory, and CEO of Irving Place, a private shareholder company. Officer John Howard.


Although the design of the Proenza Schouler brand has been well received in the fashion circle, it is said that the Newchic Coupon shareholders of Proenza Schouler have been disappointed with the brand, because the development of the company does not match the designer's good reputation in the industry, and it is now showing signs of decline.

In fact, news about Proenza Schouler's investment has been circulating in the fashion industry for a few rounds, but investors have been much more positive about the brand a few years ago. A report in the 2015 New York Times compared Proenza Schouler to the long-time pursuit of investors, because the brand is full of potential, young (only 13 years old), and has an excellent reputation in the fashion field. It is rumored that the luxury goods giant LVMH Group also intends to acquire the brand, but later the brand and Castanea reached a deal.


In the past three years, this darling of the once-investor seems to be in trouble. According to sources, Proenza Schouler’s expenses have lost control and are now in poor financial condition and tight cash flow. The brand has now closed stores on Madison Avenue in New York, and in September 2018 moved the fashion show from Paris back to New York.


Proenza Schouler's recent frustration may be related to the brand's failure to keep up with the era's distribution model, and the brand is still focusing on the traditional wholesale model, and many other brands have shifted their focus to direct store sales or to face consumers. Direct-to-consumer. In addition, Proenza Schouler is neither part of the big luxury group, can't enjoy the good resources brought by the group operation, and can not enjoy the fan dividend like the brand that is ignited by social media. This fashion brand, which still looks a bit traditional, seems to be getting harder and harder to meet investor expectations.


Proenza Schouler is also experimenting with other possibilities beyond fashion. In 2015, it signed a long-term licensing agreement with L'Oreal to co-produce and develop the premium perfume business, and officially launched its first fragrance at the beginning of this year. This fall, the product re-branded and Lancome launched a limited-edition beauty collection.


Although Proenza Schouler began experimenting with the money-making beauty business in recent years, the brand's promotion in the beauty and perfume business is still very slow, and now the brand's development focus is still on the company's fastest growing footwear business.


As of press time, Proenza Schouler has not yet responded to his request for investors.


Off-White is Named the World's Hottest Brand by Lyst

Virgil Abloh's streetwear brand Off-White is the "explosion" of today's fashion industry, especially Abloh became Louis Vuitton's menswear director last year, adding another fire to the brand's popularity.

On October 24th, fashion search engine Lyst announced the third quarter of the world's top ten most popular fashion brands and products list.

In the new list, Off-White made its debut for the first time, and in the past year, the ranking climbed 33 places. And in the 20 products Dacoz on the hottest product list, Off-White also took up three seats.

This is not too surprising. In the last quarter of the Lyst Index, Off-White is already second.

The Lyst Index list has received much attention. The selection criteria are such that Lyst ranks on a monthly basis based on the search volume of 12,000 designers and stores by more than 5 million consumers.

The dimensions of Lyst Index analysis include consumer online shopping behavior, Google search, Lyst page browsing and search, wish list creation, and order data.

It is worth noting that this report is the first time that Lyst has added social media as a source of data. Lyst counts data on brand and product mentions and user engagement on social media over the past three months.

For Off-White, the newly added selection dimension actually helps it improve its ranking. Off-White has gained a lot of attention in the past year with IKEA, Nike, Moncler and other brands, while the owner, Virgil Abloh, has 2 million Instagram users.

In addition to the cooperative sports shoe series The Ten, Virgil Abloh also collaborated with Nike to design the Queen Collection series for Serena. The cooperation with Virgil Abloh may also help Nike climb 4 places and enter the fourth place.

But these joint collaborations may not be as eye-catching as the first show of Virgil Abloh's Louis Vuitton in June. Kim Kardashian and Kanye West, Rihanna, A$AP Rocky, Naomi Campbell, Takashi Murakami, etc., all have more than 200 million social media fans.

Other brands on the list benefit from joint cooperation. For example, Fendi climbed the rankings with the power of working with Fila, and Vetements entered the top ten this time due to its partnership with Reebok. Versace's strong performance in the last quarter due to cooperation with Kith did not enter the list this quarter.

Just last Thursday, American fashion brand Ralph Lauren also announced that it will cooperate with the British streetwear brand Palace. Palace is the British skateboard brand founded by the skater Lev Tanju in 2014. Although young, it is always compared with the street brand's big brother supreme. Every time a new product is released, it is hard to find. Ralph Lauren closed its flagship store on Fifth Avenue in the US last year. This time, choosing to work with streetwear is a way to gain more and more young consumers.

Off-White's ranking this time can be said that the volume of sound on social media once again has an impact on brand value.

This season's hottest sneakers are also Off-White x Nike's co-branded series The Ten: Air Presto.

The black version was released on July 27 and the white version was released on August 3. These shoes attracted the attention Newchic Coupon of social networks and were mentioned more than 252,000 times. However, due to the limited supply that is difficult to meet the huge increase in search demand, only a few customers managed to get a pair.

According to StockX, Air Presto's average resale price is currently 450% higher than the original sales price.

Since the beginning of the year, Nike has jumped 16 places. The brand is planning to cooperate with Alyx including Off-White and Kim Jones of Dior. There is no doubt that NIke is already a fashion brand.

In the quarter, Gucci, Balenciaga, Nike and Prada are the top five brands, and Prada and Yeezy each climbed five places. In addition, thanks to the World Cup, football shirts have become fashionable items, entering the list for the first time.

LVMH Group's Third Quarter Results are Expected

When the luxury goods industry is worried about whether the Chinese market slows down and thus affects the global market, the luxury goods giant LVMH Group's good performance in the third quarter of the 2018 fiscal year passed some positive signals.


The LVMH Group, which owns luxury brands such as Louis Vuitton, Christian Dior, Celine, Givenchy, Bulgari, released its third-quarter results on October 9, local time. The best-performing fashion and leather goods division revenue increased 14% year-on-year to 4.46 billion euros. Under its leadership, the group's revenue increased by 10% year-on-year to 11.4 billion euros. In the nine months ended September 30, the LVMH Group recorded a total revenue of 33.1 billion euros.


According to the announcement issued by the LVMH Group, the good performance of the fashion and leather goods department is still driven by the most profitable Louis Vuitton. The group stressed that the brand's women's creative director Nicolas Ghesquière and men's creative director Virgil Abloh led Louis Vuitton's latest show to get a great response. At the same time, Christian Dior, which LVMH acquired last year, also strongly promoted the Group's revenue growth. Dior's recent strong return to the saddle bag also played an important role.


Celine's latest creative director, Hedi Slimane's debut during the Paris Fashion Week, is one of the hottest topics in the fashion world. The LVMH Group said in the announcement that "Celine's fashion show has been a Newchic Coupon great success and has produced a huge response."


Rogerio Fujimori, an analyst at RBC Capital Markets, said in a research report that the LVMH Group's third-quarter results were "reasonable." “Overall, this is another strong quarter for the LVMH Group, thanks to Louis Vuitton and Dior for the outstanding performance of the fashion and leather goods division,” Fujimori wrote in the report.


It is worth mentioning that China's luxury consumer market currently accounts for one-third of the global luxury goods market. Changes in the Chinese market have closely affected the global luxury market. Due to concerns about the slowdown in the Chinese market, LVMH Group's share price fell 3.7% on October 4, and the shares of Gucci's parent companies such as Kaiyun Group and Burberry of France fell.


The LVMH Group said in the announcement: "In the context of uncertain geopolitics and monetary policy, the LVMH Group will remain cautious and the Group will rely on the strength of its brand and talent team to further expand its leadership in the global luxury market in 2018. ."

Burberry's New Designer Riccardo Tisci's Safety Card

The insistence of the British on national culture and even stubbornness determined that the luxury brand Burberry will never give up its brand genes. The arrival of Italian designer Riccardo Tisci seems to be unable to Newchic Coupon make a fuss about this.


Riccardo Tisci's highly anticipated Burberry debut was held in London yesterday. The 2018 September collection was inspired by the brand's 162-year history archive, focusing on the tribute to the Burberry heritage. Surprisingly, the new series is not as street-like as expected. The series release is divided into three parts, Redefined, Relaxed, and Evening.


Opening with a redefinition, the new Burberry has released a large number of classic feminine styles such as silk shirts, leather skirts, dresses, pointed high heels, etc., while continuing the brand's consistent khaki tone and signature trench coat style. One of the wide-waisted windbreakers with a prominent waistline became the latest representative work of Riccardo Tisci. In addition, Riccardo Tisci injects a variety of animal lines, including leopard prints, zebra prints, and even the ingenious sika deer pattern into Burberry's design language. The brand's classic plaid is transformed into vertical stripes, reinforcing the brand identity while creating freshness.


Next, the fashions presented in the series began to become more slack, with casual fashion items such as printed sweaters and stitched shirts. But unlike the street trends that people talk about today, Riccardo Tisci incorporates more punk elements, including various cutouts and asymmetrical cuts. One of the deer jackets is printed with the British rock band Sex Pistols lyrics "Why are they killing? Dead deer bambi?". The men's printed print stitching shirt and zip windbreaker also respond to the theme of Relaxed. The finishing evening dress is short and succinct. It is easy to see that Riccardo Tisci, who was good at evening dress design, is opening up a new category for Burberry, which is not very good at evening wear.


It is worth noting that Riccardo Tisci kept the trend of the trend in a very restrained proportion in the new series. In an interview after the show, he said that the new Burberry "for both parents and the younger generation", the core is still interpreting the "mix of British lifestyle."


Whether it is the English countryside represented by the cow print, the model uses a chain to slash the umbrella behind it, the Shakespeare quote printed on the clothes, the British band Massive Attack on the show, or the punk culture, the new Burberry brought by Riccardo Tisci. Emphasizes the brand's British heritage. Vanessa Friedman, fashion director of The New York Times, rated the collection "the 50th ash of the British bourgeoisie."


Riccardo Tisci also admitted in an interview after the show that “everyone is talking about street trends, and street trends are indeed one of the most important trends, but people have forgotten the exquisite tailoring of Savile Row in the UK.”


In fact, Riccardo Tisci has clearly conveyed its intention to return to the classics and revive the Burberry fashion house through the 2019 early spring series “B Classic” advertising album. In this new series named “Classic”, Representative elements such as lines, windbreakers, and cloaks continue to appear, with only a slight adjustment in the width of the plaid.


The punk elements in the September 2018 series also have early signs. Just two months after the release of the "B Classic" series, Riccardo Tisci announced that it will work with British designer Vivienne Westwood. It is reported that Vivienne Westwood will reshape her legendary classic design in this cooperation, and the series is expected to be officially launched in December. Riccardo Tisci said on his Instagram, “Vivienne Westwood is one of the designers who influenced his way to design, and her bold and rebellious punk shape created a unique British fashion style.”


But for the safety card that Riccardo Tisci played, the comments after the show were mixed.


Well-known fashion commentators, including Vanessa Friedman, have expressed a neutral view, Vanessa Friedman criticized. “Riccardo Tisci's new collection doesn't bring unexpected, impactful clothes that make you sit in the seat. The clothes that give you shock and joy. Although the GeekBuying Coupons brand needs to continue the legacy, it is a bad start to playing a safety card. The details of the brand adjustment are only the change of the check and the bold logo. Big bets, maybe this is understandable. But under the suppression of street culture today, people can't help but eagerly await the arrival of a real storm.


It is worth noting that this big show did not invite stars, or intended to make people pay more attention to the new series itself. Some analysts believe that the men's wear is better than the women's wear, and the handbags are too small in the whole show. The main style is only the Belt Bag, which adds to the shortcomings that Burberry can make up for the lack of core handbags. Uncertainty, especially in the Chinese market, is currently one of the most expensive luxury brands in China.


In the past two months, Riccardo Tisci's Burberry show and Hedi Slimane's upcoming new Celine debut show will be the most important industry events of the season, which has drawn close attention from the industry. One has made the Givenchy Gothic image deeply rooted in the hearts of the people, and one has subverted Dior Homme and Yves Saint Laurent in a distinct personal style. Two star creative directors with rich experience and deep understanding of the fashion industry are standing at the same time. At the beginning of the new cycle, a new round of contests will be launched.


The competition for public attention has begun before the show. Burberry and Celine have changed their brand logos. Although the latter moves late, Hedi Slimane has successfully incited consumer sentiment and gained great results through Lady Gaga's subversive measures such as exposing the first handbag and emptying the brand's social media history. attention.


Burberry's series of innovations are more like the planned gradual progress that Riccardo Tisci led after taking office in March. The rejuvenation of marketing has always been the advantage of Burberry. Before the show, the brand has done warm-up work on social media. The first step is to announce the change of the brand logo and the release of the new Thomas Burberry print, followed by the most important September issue every year. A large-scale tiled new print advertisement was published. Subsequently, Burberry covered new prints on outdoor billboards, art installations, buses and buildings around the world, including the large Thomas Burberry print bear installation at Shanghai Taiping Lake Park. The appearance of the Burberry flagship store on Regent Street in the UK has also been renewed. Of course, there is only one purpose to create such a dazzling look and feel, and constantly strengthen the memory of consumers.


Earlier, Burberry had a look-and-see, and the brand borrowed from the street fashion brand. It launched a logo T-shirt with a new TB logo. However, the marketing significance of this initiative seems to be greater than the purpose of sales. Before Riccardo Tisci fully presented the new Burberry, young people would still hesitate to pay for a simple 4000 t-shirt. After all, what influences their consumption decisions is whether the new Burberry is cool enough to be fresh.


In response to this year's fur-free theme of London Fashion Week, Burberry also announced that Riccardo Tisci will no longer burn inventories and no longer use fur. This move not only eliminates the negative impact of the earlier Burberry incineration inventory, but also prevents the instability of the previous season's animal protection organization PETA demonstrations outside the show, while making the brand more in line with current consumer values.


After sweeping the obstacles and making a foothold, Burberry's new image has already begun to take shape. From this point of view, the contemporary brand logic of the first brand and the post-product is in the new Burberry. However, Riccardo Tisci's safety card seems to have insufficient stamina, which has weakened the brand's earlier pace.

In the cumbersome message conveyed Soufeel Coupons by the September 2018 series, there is still some confusion about where Burberry will go. The so-called "mix of British lifestyles" has returned to the fascinating sophistication of fashion itself, but the cruel fact of the current industry is that people selectively block out the information that needs to be brainstormed and are more willing to receive clear and clear signals. 


Now, Riccardo Tisci has only opened its head, and it will still be difficult in the future. The clearer brand image will continue to be Burberry's next important challenge.

After the release of the new Burberry, the group's share price rose nearly 2% today, as of the time the manuscript recorded a growth of 1% to 21.3 pounds per share, the market value of about 8.7 billion pounds.


US HUF Find a Balance Between Scale Expansion and Gene Inheritance

Eddie Miyoshi, the new CEO of the US street fashion brand HUF Worldwide, LLC ("HUF"), was interviewed for the first time less than two weeks after taking office, indicating the latest strategy for HUF to transform into a high-end, classic brand in the future.


On August 15, HUF announced the Newchic Coupon appointment of Eddie Miyoshi as its new CEO. Eddie Miyoshi is a veteran with many years of experience in the sportswear industry. Previously, Eddie Miyoshi worked for more than 20 years at Volcom, a California outdoor sports brand owned by Kaiyun Group. At first, Eddie Miyoshi worked at Volcom's Japanese distributor and was promoted by Volcom's founder, Richard Wolcott. He was responsible for the establishment of Volcom's international division and Volcom's management in Japan, which was established in other parts of Asia, Latin America, Dubai and Israel. The team. In 2011, Eddie Miyoshi was appointed President of Volcom Japan and also served as Volcom Global Culture Director.


The birth of HUF dates back to 1992, and founder Keith Hufnagel is a skateboarder who sees skateboarding as a way of life. Following this enthusiasm, he moved to New York to San Francisco and soon became a professional skater. During this time, he traveled to Europe and Asia with Supreme's skateboard team and experienced different cultural backgrounds from around the world.


In 2002, Keith Hufnagel returned to San Francisco. Inspired by the “do-it-yourself” approach to skateboarding, Keith Hufnagel opened a small boutique called HUF in the community, hoping to bring together all the famous skateboarding, streetwear and sneaker brands. As the popularity increased, they began to produce their own brand of clothing, and quickly evolved into a complete series, from which HUF was officially born.

In October 2014, San Francisco Private Equity Fund Altamont Capital Partners invested in HUF, and the HUF after the investment continued to operate independently. Keith Hufnagel said at the time that the investment in Altamont Capital Partners was mainly for the long-term growth of the brand and the introduction of partners to help the brand's infrastructure.


Last November, Japanese clothing group TSI Holdings acquired a 90% stake in HUF from Altamont Capital for $63 million.


Scale expansion is the first priority


“HUF has the elements to change the rules of the skateboarding and streetwear industry. It has a rich brand culture and can be transformed into a high-end classic brand,” Eddie Miyoshi said confidently.


“When I was working at Volcom, I saw the global influence of streetwear. As more and more street fashion brands get attention, many Western brands have exerted great influence in Japan, Korea and China. Eddie Miyoshi explained further.


Eddie Miyoshi believes that the first step in the transition to a high-end brand is the high demand for brand infrastructure, including focusing on improving product quality to ensure high price rationality, expanding distribution and improving brand operations. He revealed that HUF will prepare for improved brand infrastructure for the rest of the year, and will add more stores in San Francisco, Brooklyn, Chicago, Atlanta and West Los Angeles by 2019.


In addition to the US domestic market, Eddie Miyoshi also plans to lead HUF to expand the international market. The first step was to first enter the Japanese market and then use Japan as a platform to reach customers in other Asian markets for broader expansion.


Although HUF will pay more attention to the direct store business in the future, Eddie Miyoshi said that the wholesale Soufeel Coupons business is still very important to HUF. At present, HUF's retail retail customers include: Zumiez, PacSun, Urban Outfitters and other chain fashion retailers and skateboarding retailers such as Active Ride Shop, Val Surf, Program Skate, and Sound.


Stick to the brand gene


HUF has always focused on young consumers from 18 to 26 years old. Eddie Miyoshi revealed that this target group positioning will continue in the future and will not change as the brand positioning shifts to higher end.


In addition to the need for expansion in scale, Eddie Miyoshi also believes that “HUF needs to lay a strong foundation for its own brand culture, not just to promote brand influence through hype.”


Talking about the current challenges facing the extreme sports industry, Eddie Miyoshi's attitude is not optimistic: "Now the extreme sports market is weak because

skateboarding brands are beginning to separate from street fashion. Skateboarding is not just a sport, it is also a way of life. Today, The tide brand gradually evolved to simply print the brand logo on the clothing, and did not convey the story behind the brand's culture and brand to young consumers. Young people can't feel the same way of the skateboarding lifestyle. So we have to Establish a strong brand culture foundation to eliminate the existing weakness in the industry."


Find a balance between "scale expansion" and "gene inheritance"


In the current situation of cooperation between luxury goods and street fashion brands, Eddie Miyoshi said that HUF has not yet cooperated with luxury brands.


Eddie Miyoshi pointed out that as a "small and beautiful" tide brand, if HUF wants to expand its scale and want to maintain the brand's original skateboarding culture, it must find a balance between the two. “It’s a cool thing to have a lasting influence among young people. It’s a cool thing to start a street culture with a high-end classic brand, but the first thing a brand like HUF has to do is to take the lead in the streetwear market. Since then, HUF Working GeekBuying Coupons with luxury goods at a suitable point in time may be beneficial to my own development. I hope that after getting a certain grade, let the luxury brands take the initiative to come and cooperate with us,” explains Eddie Miyoshi.


Eddie Miyoshi also mentioned that HUF is not yet ready to enter large department stores such as Macy's (Mexico) and Nordstrom: "There are huge growth bubbles in these department stores, and discount stores like Marshalls and TJMaxx are already full. There are many street fashion products. The extreme sports market is now oversaturated, and the products produced by each brand are the same. Consumers are no longer excited about the extreme sports market."


The ultimate goal of Eddie Miyoshi is to preserve HUF as a classic brand that allows the children of existing employees of the brand to work while retaining the roots of the brand.

Fast fashion Gap Group's Latest Quarterly Report is not Satisfactory

US apparel retailer and casual fashion giant Gap Group announced its core financial data for the second quarter of FY18 on August 23. Net sales and net profit both increased, comparable to store sales for seven consecutive quarters. However, because the comparable store sales of the group's eponymous Shein Coupons brand Gap fell more than analysts' expectations, Gap's share price fell nearly 7% after the financial report. Before the deadline for publication, Gap's share price closed at $30.67 per share on August 29.

As of the second quarter of August 4, 2018, the core financial data of the Gap Group is as follows:

Net sales increased 8% year-on-year to $4.1 billion, higher than analysts' expectations of $4.01 billion

Gross profit increased by 10% year-on-year to US$1.63 billion

Gross profit margin increased by 90 basis points year-on-year to 39.8%

Net profit was $297 million, compared to $271 million in the same period last year. Diluted earnings per share were $0.76, compared to $0.58 in the same period last year.

Comparable store sales increased by 2% year-on-year

By brand:

Old Navy: Comparable store sales increased 5% year-on-year, compared with 5% growth in the same period last year

Banana Republic: comparable store sales increased 2% year-on-year, down 5% in the same period last year

Gap: Comparable store sales fell 5% year-on-year, down 1% in the same period last year, exceeding analysts

During the quarter, the company repurchased 3.2 million shares at a price of $100 million, with 385 million shares outstanding by the end of the second quarter.

Art Peck, President and CEO of Gap Group, said: “We achieved comparable store-to-store sales growth for the seventh DressLily Promo Code consecutive quarter, thanks to Old Navy's brand strength.”

Teri List-Stoll, executive vice president and chief financial officer of Gap Group, said: “The results in the second quarter were basically in line with expectations. We are satisfied with the achievements of the Banana Republic reform, and increasing productivity has provided the company with more funds to promote differentiation. And continue to grow."

The Gap Group reiterated its full year of FY 2018:

Diluted earnings per share between $2.55 and $2.70

Same store comparable sales will be flat or slightly higher

About $100 million worth of stocks Zaful Coupon Code are repurchased quarterly in FY 2018

As of the end of the second quarter, the Gap Group had 3,626 stores in 43 countries, of which 3,187 were operated by the company.

Global Luxury Brands Aim at Young Chinese

From Pula to Louis Vuitton, more and more global luxury brands are beginning to develop young people in China's second and third tier cities. This is due to the increasing demand for luxury goods by young Chinese, who account for 30% of luxury sales in China.

“There are more and more middle class and upper elites in China,” said Jean-Paul Agon, chairman and CEO of L'Oreal, a cosmetics group. “The Millennials from these classes. It doesn't hesitate to Soufeel Coupon Codes buy luxury brands.” Industry experts also say that these young people are born to the only children of wealthy families, who are increasingly using money for luxury goods such as jewelry, fashion, cosmetics and handbags. Purchase on.

“After 90s, it’s definitely a young generation that spends money on luxury goods. In the first half of this year, China’s luxury goods industry’s revenue growth was about 15%-20%.” McKinsey Senior Partner Daniel Zipser Said. According to McKinsey's report, Chinese consumers spend more than 500 billion yuan ($73 billion) on luxury goods, which is equivalent to contributing nearly one-third of the global market.

The reduction in prices is another incentive for increased consumption of luxury goods. Previously, the price of buying luxury goods in China was much higher than in Europe and the United States. Today, the Chinese government has reduced import tariffs by 7%-17%, which has prompted foreign companies to reduce the price of luxury goods in China. The French luxury jacket manufacturer Mengcun (Moncler) has cut the average price by 3.5% since July, while Gucci, Louis Vuitton and Hermes have also lowered prices.

Due to rapid industrialization and urbanization, many “millennials” have chosen to stay in second- and third-tier cities in China, avoiding first-tier cities with higher consumption levels. In order to seize the fast-growing youth market, global luxury brands are increasingly opening stores in second- and third-tier cities in China. For example, Prada opened seven stores in Xi'an; Louis Vuitton opened a store in Wuhan; jewelry The brand Shangmei Paris opened a store in Wuxi; Hermès will open a store in Xi'an in September.

In addition, major luxury brands are Newchic Coupon Code paying more and more attention to the sales of online products. Louis Vuitton and Gucci launched online shopping services on their official website last year, and Hermes also plans to launch online shopping this year. Louis Vuitton also cooperated with Baidu of China to launch its first perfume promotion event in China.

Teej Collection - Songs of Love

Teej is a generic name for a number of festivals that are celebrated by women mainly in Nepal and some parts of India. Hartalika Teej welcomes the monsoon season and is celebrated primarily by girls and women, with songs, dancing and prayer rituals. The monsoon festivals of Teej are primarily dedicated to Goddess Parvati and her union with Lord Shiva.


The festivals for women, include dancing, singing, getting together with friends and telling stories, dressing up with henna-colored hands and feet, wearing red, green or orange clothes, sharing festive foods, and playing under trees on swings on Haryali Teej. Therefore, do you prepare for the Teej festival? There are four important collections for the Teej festival, that are Sarees, Lehengas Suits and Jewelry. Today, I will introduce some Teej essentials from Ninecolours.com.


Ninecolours.com is the leading online Ethnic wear website with a focus on the range of products catering to all your Ethnic and Home Decor needs. Ninecolours.com is a solid platform for all those ethnic lovers with a subtle range of products like Sarees, Lehengas, Kurtis, Suits, Gowns for women, Kurtas, Sherwanis, Jackets, Kurta Pajamas for Men and some amazing ethnic wear collection for Children.


Sarees – Draped In Love


Adorn yourself in the brightest, most radiating colors of banarasi, leheriya and bandhani sarees, and the cheerful spirit of Teej will shine through from your festival style.


Indian Women Jacquard And Silk Half N Half Saree In Blue And Beige Colour

Indian Women Jacquard And Silk Half N Half Saree In Blue And Beige Colour

Look gorgeous wearing this simple yet so elegant saree. This saree has been made for Bridal wear. This saree has embroidered work across to give it a heavy look. Be it a family occasion, friend's marriage or formal event this saree goes well with all such occasions. This saree more gorgeous look combination with blue and gold embroidered work.


  • Fabric: Silk Jacquard
  • Saree Fabric: Jacquard Silk
  • Color: Blue Beige
  • Saree Colour: Beige Blue
  • Dupatta Color: Beige
  • Work: Patch Work
  • Style: Half N Half Saree
  • Occasion: Party Wear
  • Content: Unstitched Blouse Saree

Georgette Half N Half Saree In Blue And Green Colour

Georgette Half N Half Saree In Blue And Green Colour

The stylish and elegant Half N Half Saree In blue, green embroidery, lace work, stone work, thread work, zari work colour looks stunning and gorgeous. The Georgette Wedding Wear Saree looks extremely attractive and can add your charm to any occasion. It comes with matching blouse fabric Of 0.80 meters and can be stitched up to 42 Inches.


  • Fabric: Georgette
  • Saree Fabric: Georgette
  • Blouse Fabric: Art Silk
  • Color: Green Blue
  • Saree Color: Blue Green
  • Blouse Color: Blue
  • Work: Embroidery Lace ,Work, Stone Work, Thread Work, Zari Work
  • Style: Half N Half Saree
  • Occasion: Wedding Wear
  • Content: Unstitched Blouse Saree

Lehengas - Rhythmatic Flair

All the fun and dance of Teej is the best enjoyed in embellished Lehengas where the beauty of banarasi, zari, zardozi and thread work also dance to the festival rhythm.

Nylon Silk Lehenga Choli In Pink Colour

Nylon Silk Lehenga Choli In Pink Colour

A Choli is a midriff-baring blouse like garment in the Indian sari costume worn in India. The choli is cut to fit tightly to the body and has short sleeves and a low neck. Lehenga is a form of skirt which is long, embroidered and pleated. It is secured at the waist and leaves the lower back and midriff bare. Pink Color Nylon Silk Fabric Party Wear Lehenga Choli comes with matching blouse. This Lehenga Choli Is crafted with Thread Work, Hand Work, Dori Work. You will love it, I believe.


  • Fabric: Silk, Nylon
  • Lehenga Fabric: Nylon, Silk
  • Blouse Fabric: Silk, Nylon
  • Dupatta Fabric: Mono Net, Nylon
  • Inner Fabric: Silk, Satin
  • Color: Pink
  • Lehenga Colour: Pink
  • Blouse Color: Red
  • Dupatta Color: Orange
  • Work: Hand Work, Thread Work
  • Style: Lehenga Choli
  • Occasion: Party Wear
  • Content: Semi Stitched Lehenga, Dupatta, Unstitched Blouse

Bollywood Style Katrina Kaif Net And Silk Lehenga In Cream Colour NC413

Bollywood Style Katrina Kaif Net And Silk Lehenga In Cream Colour NC413

Bollywood celebrities have given a new dimension to the Indian Lehenga giving a whole new range of variety to shoppers. Lehenga worn by Bollywood celebrities have became the latest trend setters for style statement of Indian women. Indian ladies love to flaunt and look stunning in Lehenga just like Bollywood celebrities.Add glam to your persona with this striking Lehenga.


  • Fabric: Silk, Net
  • Color: Cream
  • Celebrity: Katrina Kaif
  • Dupatta Size: 2.25 Mtr
  • Style: Bollywood Lehenga
  • Occasion: Party Wear, Wedding Wear

Suits - Harmony of Suits

Be a symbol of elegance during Teej, dresses in suits that are crafted with unique prints, cuts and patterns to create the most mesmerizing styles.

Nakkashi Georgette Party Wear Anarkali Suit In Yellow Colour

Nakkashi Georgette Party Wear Anarkali Suit In Yellow Colour

This Exclusive Anarkali Suit is an ultimate party wear collection with the mesmerizing colours of yellow. With the artistic embroidery, zari work and leave no stone unturned and be at your fashionable best suits. Georgette fabric semi stitched kameez comes with matching dupatta and bottom.


  • Fabric: Georgette
  • Bottom Fabric: Shantoon
  • Dupatta Fabric: Chiffon
  • Color: Yellow
  • Top Colour: Yellow
  • Bottom Colour: Yellow
  • Dupatta Color: Yellow
  • By Length: Calf Length ( Max.45 inch )
  • Work: Embroidery, Zari Work
  • Style: Anarkali Suit
  • Occasion: Party Wear
  • Content: Semi Stitched Kameez, Dupatta, Unstitched Bottom

Gauhar Khan Malabary Silk Anarkali Suit In Red And Gold Colour

Gauhar Khan Malabary Silk Anarkali Suit In Red And Gold Colour

Red and Gold Color Malabary Silk Fabric Party Wear Anarkali Suit comes with matching dupatta and bottom fabric. Ideal for a party, wedding and festivals, this red suit emits a rich taste of ethnic fashion. Tailored from cotton and silk, this set has a nice texture and finish. Red is very gushing and very effusive, if you love red color, come and take it.


  • Fabric: Malabary Silk
  • Bottom Fabric: Shantoon
  • Dupatta Fabric: Nazneen
  • Inner Fabric: Shantoon
  • Color: Gold, Red
  • Top Color: Gold, Red
  • Bottom Color: Red
  • Dupatta Color: Red
  • Celebrity: Gauhar Khan
  • Work: Embroidery
  • Style: Anarkali Suit
  • Occasion: Party Wear
  • Content: Bottom Fabric, Semi Stitched Kameez, Dupatta

Raga of Gems

Complete your fascinating Teej looks with the beat of meenakari, gold plated and heavy jewelry, and make your celebrations truly glorious.

Alloy Necklace In Gold Colour

Alloy Necklace In Gold Colour

Eye catching Gold Color Necklace Alloy Material Necklace that grabs attention is an optimal Casual Wear that makes the look flawless and alluring. This Gold Color Necklace is suitable for any occasion. Do you love it? Grab it Now.

Intricately Gold Plated Jhumki Earring For Women

Intricately Gold Plated Jhumki Earring For Women

This Multicolour Color Earring will add Bling to your whole look. Base metal is brass this earring as durable and skin friendly, This special designed earring will go well matching with sarees.


The beloved monsoon festival Teej is going to be here soon, reminding us about the victory of love and the joy of being a woman. So get ready to welcome this joyous celebration in Nineclours's breathtaking attires!

Chanel Has a Very High Degree Of Exclusivity

Last month, Chanel, which has always been hidden, has published its financial report for the first time in its 108-year history. Part of the reason is also to smash the rumors that it will be acquired. According to its disclosed Lightinthebox Discount Code financial data, the French luxury goods giant's sales last year reached 9.6 billion US dollars, only slightly lower than the sales of Louis Vuitton, the "cash cow" brand of LVMH.


But Chanel still has great appeal to consumers, which is no secret. In fact, our consumer survey shows that Chanel is the world's most popular luxury fashion brand, and its high degree of exclusivity makes Chanel more popular.


But at the same time, it is paradoxical that Chanel is also one of the easiest luxury brands to buy. Some of the entry-level products offered by Chanel are not really expensive, such as beauty products. Through Chanel's cosmetics and fragrances, the middle class can also feel the lifestyle of buying Chanel's high-end clothing and high-end ready-to-wear people.


Indeed, Chanel is indeed a master class in terms of category isolation: strictly limit the brand's iconic core categories to high-end price ranges, while cleverly restricting other categories (such as lipstick) to lower price ranges, catering to the desire to own luxury goods. Customer demand.


This ingenious category isolation keeps Chanel highly exclusive. This strategy sounds simple, but the fashion house is relying on this to become the largest major luxury brand in the retail industry, with sales reported only slightly lower than Louis Vuitton.

Chanel's leading position in the beauty industry is also the key to this success, and the beauty category relies heavily on multi-brand distribution models. Despite the disadvantages of low profit margins and weak control of the shopping experience, the clever use of wholesale channels means that Chanel has a relatively compact retail network. In 2017, Chanel had a total of 338 independent stores, nearly 30% less than Louis Vuitton.


On the category isolation, Chanel is indeed a master level. In terms of profitability, Chanel announced an EBIT of 28%, compared to 40% for LouisVuitton. From Chanel’s large corporate scale and thriving beauty business, Chanel has a lot of profit. Rate increases space. The brand's spending in marketing support and public relations communications seems to far exceed its peers, strengthening its image in traditional media and social media.


All of the above factors, combined with traditional emphasis on organic growth rather than corporate acquisitions, mean that the Chanel Group's return on capital (ROIC) is close to Hermès. Although Chanel's sales, general expenses and administrative expenses are almost half of Chanel's sales, Hermès only accounts for about one-third of its sales. But this again shows that Chanel Peggybuy Promo Code still has room for further upswing.

Chanel said in a financial statement last month that the financial report was issued to clarify market rumors that the brand will be sold. Although Chanel's current scale, only a very large and ambitious company can finally acquire it, but if Chanel decides to open the door to bidding in the future, it will not rule out potential competitors to join the acquisition war.


We believe that Chanel will be a good complement to Lu Wei Xuan Group because the brand's beauty and distribution business will provide significant synergy. If Richemont is willing, the acquisition of Chanel will also be one of the scarcity opportunities to push the group into the multi-category luxury giants league. But what interests Chanel may not be from the luxury sector. Chanel is also a powerful weapon for major home care and personal care companies in the high-end beauty battlefield. In any case, the huge temptation of the Chanel Group is very much in line with its brand image.

Disclosure of Interest: Luca Solca is the head of the luxury division of BNP Exane Paribas.

Hermes's Revenue Rose 11% In The First Half Of The Year

Hermes Group released the latest financial report, in the first half of 2018, its comprehensive income reached 2.853 billion euros, an increase of 11% at a fixed exchange rate, 5% at current exchange rate, the company said that its store sales increased by 11 at constant exchange rates.

The company's second-quarter revenue increased 12% to 145.96 million euros. By region, sales momentum in all regions was strong. Hermès said that in the first half of 2018, revenues from all geographical Promo Code for Zaful regions of the world recorded growth: revenues in Asia other than Japan increased by 15%, benefiting from good performance in mainland China, but also benefited from January this year. New stores opened in Hong Kong's Landmark, and new stores opened in Changsha in May; revenues in Japan and the United States increased by 7% and 12% respectively. In May this year, Hermes opened its 34th store in the US at the Silicon Valley Center, and Cancun The store opened in Mexico in March.


Sales in Europe outside France increased by 7%, and France increased by 8%. The Monaco and Nice stores opened in June, and the third store in Istanbul at Emaar Square opened in May. The new Hermès website New Chic Coupon Code was also launched in Europe at the end of March.


Sales of leather goods and saddles increased by 8% by business category. Hermès is also continuing to increase its production capacity. The new L’Allan plant opened in April and started the factory project of Guyenne and Montereau, which is scheduled to be completed in 2020.


Sales in the ready-to-wear and accessories sector Rosewholesale Coupon Code increased by 17%, while sales in the silk and textiles business segment increased by 7%. According to the company, the sales of perfumes increased by 15% with the success of Hermès perfume and Twilly perfume. The watch business grew by 9%, and other businesses, including jewellery, lifestyle art and table art, grew by 24% over the same period.

How Does FILA Win Young Consumers?


After a series of preparations, the Italian century-old classic sports brand FILA is opening a new chapter.


According to the fashion business newsletter, FILA will hold its first fashion show in 107 years at Milan Fashion Week on September 23 this year, becoming the first sports brand to be on the official agenda of Milan Fashion Week. The series was designed by Antonino Ingrasciotta, the creative director who Dacoz took over last year. Before joining FILA, the designer worked as a creative director for seven years at adidas.


In order to better present the history of the brand and its vision and vision for the future, FILA also plans to hold an exhibition at the iconic La Triennale Design Museum in Milan from September 19th, with the intention of attracting more young people with culture and art.


FILA Greater China President Yao Weixiong said that FILA's achievements in recent years are gratifying. In 2017, the overall growth rate was high double-digit growth, further moving away from the goal of 10 billion sales, mainly because FILA always maintains its own fashion genes and can be based on The ever-changing consumer demand continues to enrich the product matrix.


In fact, FILA has been gradually endorsing in the market through product innovation and invitation to influx of stars in recent years. Since 2015, FILA and Jason Wu launched the exclusive joint series in China, FILA is ready to move towards a bigger international fashion. The stage, and the stage of the Milan Fashion Week, is undoubtedly the best way for FILA to focus on the global vision and speak to the fashion world.


As the street trend intensified in the fashion circle, the exposure of FILA in the millennial generation continued to rise.


According to a survey by the Pew Research Center, “millennials” – those born between 1981 and 1996 – and “Z generations” will form the largest consumer group in 2019.

In the face of the rising trend of the domestic fashion fashion apparel market and the “Z generation” that is younger than the millennial generation, in addition to FILA, sports brands such as Nike, adidas and Puma have also begun to reflect, adjust marketing strategies, frequently attack Trend market.


Around 2014, adidas gave a dividend of $10 million and promised to pay dividends from Nike's licensed star Kanye West, breaking the boundaries between sports and fashion, and the beginning of the fashion brand's pursuit of fashion. Nike gradually loosened his insistence on athlete professionalism after struggling. This year, he launched the football series with the most concerned designers Virgil Abloh and Kim Jones, and once again became the big winner of the American shoe bestseller list.


Under the leadership of Rihanna, Puma boarded the Paris Fashion Week and captured the “Capital of Fashion Discourse Rights”, pushing the fashion brand to a higher level. The Under Armour, which originally occupied the throne of the third largest sports brand in the United States, was not Keep up with the trend of fashion and fall behind.


In order to seize more opportunities in the increasingly crowded industry, FILA, who tasted the sweetness of young people, held the MIND ZERO x ROY WANG sales conference in Shanghai on June 22 and officially released its new trend sports brand FILA FUSION to accelerate the expansion of fashion. The layout marks the brand's full entry into the new generation market.


On the evening, FILA's new spokesperson Wang Yuan appeared at the brand launch event. South Korea's street fashion D-ANTIDOTE principal Hwan Sung Park and jeans brand PRPS creative director Mattia Donadi also attended the event, and witnessed the determination of brand change with fashion stars such as Jiang Sida. 


In order to show the FILA FUSION Banggood Coupons brand concept more intuitively, FILA specially set up a new season of street dance and basketball theme series at the press conference, and the guests presented the FILA FUSION CREATE 2 MAKE (C2M) personalized custom service and DIY graffiti shoes interaction. Experience.


In terms of products, FILA FUSION adopts the new model of “1+N”, which is to launch multiple cross-border cooperation series with different designers or brands under the premise of FILA FUSION.


Among them, the difference between FILA FUSION and FILA lies in the integration of old and new. The design of this series is based on the re-engineering of the brand's classic sportswear, and the color application is more bold and rich. It has injected unique insights into the brand of street culture in recent years. Deconstructing and reshaping the trend culture to meet the new pursuit of freshness.


In the cross-border cooperation, the cooperation with FILA FUSION includes Japanese street brand Aape, Korean “fashion antidote” D-ANTIDOTE and New York street brand Staple. Each joint name has different styles from different countries, and the products are very diverse. The purpose is to make FILA FUSION the most personalized trend sports product line of FILA.


According to the brand, the MIND ZERO x ROY WANG limited-edition shoes designed by Wang Yuan were sold out in the FILA official flagship store and the FILA official online shelf. In response to this result, Wang Yuan admitted in an interview that he did not expect to have such a strong ability to bring goods, and revealed that he would have deeper cooperation with FILA in the future, such as launching a clothing line.


According to the statistics of fashion headlines, Wang Yuan’s number of fans on social media accounts such as Weibo has exceeded 45 million, which is the only one in the list of China’s most commercial value stars in the “First Financial Weekly” 2017. 14 digits. As of press time, FILA announced that Wang Yuan’s spokesperson’s related microblog forwarding volume has exceeded 7.32 million, and the number of comments and praises have reached 50,000 and 30,000 respectively.


In view of the fact that young consumers around the world are becoming more and more important to brands, especially in the Chinese market, there are opinions that Chen Kun, the spokesperson who is more mature and stable, chooses Wang Yuan as the brand new. The spokesperson, while invigorating the brand, also shows FILA's new attempts and ambitions in the young consumer market.


Trendy analysts believe that the style of leisure sports will be the ultimate affiliation of fashion, because comfort and personality are more in line with the social trend of liberalism, especially for young people in China.


According to Yao Weixiong, the original intention of FILA FUSION was to integrate the diverse cultures of different countries and regions, and to create a new spark of high-quality tradition and creative future, specializing in “Z generation” consumers. In order to highlight this position, FILA FUSION specially designed a slogan "THE FUTURE BELONGS TO YOUTH.", that is, the future belongs to the younger generation.


Keith, general manager of FILA's trend sports division, also said at the preview meeting earlier this year that with the birth of FILA FUSION, the FILA brand matrix has been further diversified, creating classics while recreating classics, and once again emphasizing the core of FILA to consumers. DNA, redefining the trend culture.


In order to satisfy consumers' pursuit of individuality, FILA FUSION specially prepared FILA FUSION CREATE 2 MAKE (C2M) customized service and DIY graffiti interactive experience at the press conference.


Obviously, FILA is looking forward to Wang Yuan and FILA FUSION to further close the distance between them and young people.


After taking over FILA China, the first thing Yao Weixiong did was to return the brand to fashion. He emphasized that FILA has Lightinthebox Discount Code gradually reshaped its brand positioning since 2010 and placed the young consumer group around 20 years old at the core position. With the constant renewal of the group, “young” is the brand. The only way to pass.

In addition to FILA FUSION, FILA also has other feeder lines, aiming to carry out more innovations and attempts through different feeder lines.


In order to highlight the positioning of younger, the fashion and decoration of FILA FUSION online store is also improved.


Interestingly, the original business of FILA, which was founded in 1911, was to produce and sell underwear. It was not until the 1970s that the product line was expanded to produce sportswear, and Japanese designer Ishin was invited to design the F-square of red and blue. Box Logo.


In the early days of its establishment, FILA chose to sponsor athletes to promote themselves. By sponsoring Björn Borg, a tennis player who was once known as the Swedish King, and Reinhold Messner, who was on Mount Everest without oxygen supply, he gradually became a brand name in the industry. One of the most popular sports brands for young consumers.


In 2003, the FILA headquarters was moved to New York, USA after being acquired by Sport Brands International Ltd. In March 2007, FILA Korea Ltd., which has been responsible for FILA's Asia Pacific business, reached an agreement with SBI through the holding company “Global Leading Brands House” to buy the brand's global footwear and apparel business.


After the 2008 Beijing Olympic Games, domestic sports giant Anta realized that China's sports industry will have a new turning point. The too single brand structure will be quickly eliminated by the market. In 2009, the multi-brand strategy was officially launched, with a price of HK$600 million from Belle. International has acquired the franchise and trademark rights of the sports brand FILA in China and is responsible for the promotion and distribution of FILA products in Mainland China, Hong Kong and Macau.


According to the fashion headline data, FILA's overall development speed in 2017 exceeded 50%, especially in the fourth quarter, the growth rate reached 85% to 90%. FILA's business accounted for more than 30% of the Group's total revenue. In the past five years, FILA's retail growth rate has remained at around 40%.

Now, FILA has become a new engine for ANTA Sports. Yao Weixiong revealed in an interview earlier that FILA's future goal is to increase sales to 10 billion clubs in three years, and upgrade from the sports upstart to the top three brands in the domestic high-end market.


Due to its good sales performance, FILA plans to further expand its business, aiming to maintain a 10% annual growth in the number of stores.


As of the end of last year, there were 1086 FILA China stores. At the beginning of May this year, FILA opened two flagship stores in Shanghai Nanjing Road and Huaihai Middle Road. It is reported that the number of FILA stores in China has expanded to 1,300 to 1,400, and the growth rate of FILA may exceed 30% between 2020 and 2025.

In addition, FILA's retail network has expanded to Singapore and opened its first store in IONORCHARD Shopping Center last year. With the help of FILA, ANTA Sports' market value soared by 40 billion yuan last year to become the global sports giant behind Nike and adidas.


Some analysts believe that in the era of digital and high-tech emerging, the emergence of a unique situation in the industry has ended, followed by countless new opportunities, who can catch who will become a winner. Among them, the Asian region represented by China may be an important market for sports brands to win and lose.


Fashion headline network pointed out in the report earlier that marketing is easy to imitate, but brand genes are not easy to establish. After all, in the selection list of millennials with spending power, they are more willing to be products and brands than price considerations. Pay for uniqueness.


The vitality of business is always Tomtop Coupons continuing in the process of continuous advancement, and the trend of aesthetics will be replaced soon. It is easy to win young people and it is difficult to win young people. FILA's counterattack seems to be stepping on the point.


Chanel Spends $81.5 Million to Buy its US Headquarters



French luxury company Chanel recently spent $81.5 million to buy a 17-story building in downtown Manhattan, New York. This building has been Chanel’s US headquarters since the early 1990s.


It is reported that this building was sold to Chanel by the American private equity giant The Carlyle Group through its real estate subsidiary Metropolitan Real Estate. From the data published by real estate consulting Promo Code for Zaful media The Real Deal, Chanel first signed a lease for the building in 1993 and paid $3.8 million in 2016 to renovate the building, expanding the retail area from the first two levels to seven. Floor. After the completion of the acquisition, how many floors of Chanel will be used exactly are not disclosed.

This is not the first time that Chanel has purchased property in New York. In 2014, Chanel purchased a 4,000-square-foot (about 372-square-meter) store on Madison Avenue in Madison Avenue in New York for $124 million, and then Beverly Hills in Beverly Hills. A $152 million investment in Rodeo Drive bought another store.


The company stated that it will invest in production and distribution facilities in the future, including a new integrated space built in northern Paris. Designed by award-winning architect Rudy Ricciotti, this space integrates most Newchic Coupon Code of the artisanal workshops scattered throughout Paris under the same roof.


Last week, Chanel released its first public financial report for the first time in 108 years. The data shows that Chanel's sales were $9.7 billion in 2017, an increase of 11% from 2016. Chanel CFO Pholippe Blondiaux stated that Chanel’s strong capital will support the company’s continued independence development in the coming centuries and will not consider selling the company’s equity.

Peacebird Children's Wear Mini Mini opens its own shop


Taiping Birds Mini Peace launched its first single-line store, the Mini Mini, at Hangzhou Tower. In the 45-square-foot space, nearly 100 SKUs are displayed. Among them, there is no shortage of 2018 summer new products that Disney has once joined in its name - the Disney Toy Story series.


“IP co-branding has always been an important part of our Mini Peace brand development strategy. Mini Peace has successfully achieved cross-border Disney series, Xiao Huangren, Marvel, and other IP, and has achieved a good market reputation and performance.” Taiping bird Baby Coupons children's clothing division Manager Shi Chaoxi said.

According to Euromonitor's 2016 domestic children's wear brand sales rankings statistics show that Pacific Children's Wear ranked 12th, 2016 revenue growth of up to 65.91%. In 2017, Mini Peace children's clothing retail sales of 1.042 billion yuan, an increase of 29.31%.


On the other hand, it is not difficult to see that Taiping Bird is accelerating the pace of the children's wear market. After all, China's children's wear market is in the Blue Ocean period, and no real giant has emerged.


China's children's wear market has great room for growth


In 2017, consumer demand in the apparel industry began to pick up. According to data from the National Bureau of Statistics, the total retail sales of consumer goods in the year of 2017 exceeded 36.62 trillion, an increase of 10.2% year-on-year. Children's clothing is considered a rising star and shows a powerful explosive force.


In the "Children's Clothing Industry Tracking: Intensified Competition in the Children's Wear Industry, Getting the Quality and Operation to Get the World", the scale of China's children's wear market was about 145 billion yuan in 2016, an increase of 6.5% year-on-year, faster than overall clothing. The market's 5.1% growth rate; 2016-2016 children's wear industry compound growth rate is expected to be about 6.3%, faster than the overall apparel market 4.6% compound growth rate; and by 2021, China's children's wear market size of about 197 billion yuan.


Mini Peace-Mini Mini opens its first new store in Hangzhou


"The children's wear market is now our biggest cake, because the oligopolistic effect of the industry has not yet emerged, and each brand has the opportunity to be a head brand." Shi Chaoxi said. Shi Zhe cited a set of data. "The top ten brands in the men's market basically divide more than half of the market, but the top ten brands in the children's wear market add up to less than 20% of the market share." China's children's clothing market concentration Still at a low level.


Under the influence of factors such as the full release of the “two-child” policy and the upgrading of consumption, the development of the children’s wear market in China has been further intensified. After all, due to the high frequency of updating children's wear products, there is a rigid demand in household consumption. In addition, the young parents currently entering the peak period of childbirth are mostly only children born in the 1980s and 1990s. They are generally well-educated and have a higher quality of life. They also pay more attention to the concept of childbirth.


At the same time, after a long-term increase in income levels, the consumption expenditures of modern family children are based on the wealth accumulation of two generations, which amplifies and promotes the realization of consumer demand for baby products.



Fill the gap in the fashion market for young children


Based on such a huge demand, it is no wonder that various apparel brands have started to increase their children's wear, expanding their brand lines and product lines through incubation, acquisitions, etc., in order to occupy a place in the children's wear market.

According to the person in charge of the Mini Peace brand, the Mini Mini takes a “healthy, warm, and temperamental” brand image, delivers an elegant and confident lifestyle, and delivers warm joy and love. It is committed to bringing the best of health and fashion to infants and Promo Code for Zaful young children. Fashion passes to children around the world.

Mini Peace-Mini Mini's First National New Store Opening of Hangzhou Tower

In Shi’s view, “Now the parents of 85s and 90s are just over the age of 2 when the children are young – the smaller children are wearing body suits, and there is a gap in fashion expression – the focus has been on milk powder and The urine does not transfer to the wearer, and the market where little ones wear this one is still blank."

In the field of fashion, the Peacebird has an inherent advantage.


Taiping Bird's Wear Mini Peace was established in 2011 as the “incubator brand” of the men's clothing division. In the early days of its establishment, PEACEBIRD's existing strong channel support, system innovation design capabilities, and mature brand operations and higher consumer brand recognition all laid a solid foundation for the rapid growth of Mini Peace.


On the product, Mini Peace improved the production process, such as using American cotton to replace domestic cotton, opened up a new exclusive production line, and recruited more compact female workers, speeding up the details of the operation like “turning sleeves”. At the same time, the Mini Peace and PEACEBIRD MEN joint cross-border Disney series and the PEACEBIRD WOMEN family of cross-border French designer's parent-child series bring together bright new designs for young parents after 80s and 90s.


Mini Peace 2018 Disney Disney Toys Mobility Cooperative Series


According to Shi’s introduction, the style of Mini Peace in 2011 will be more focused on the application of popular elements in addition to the cute and sunny children’s clothing. Five years later, there will be more peaceful waves and more cool DNA. "We have already cooperated with children's favorite IPs, such as Cars, Xiao Huangren, and Frozen, to make children more resonate." It will also pay more attention to personalized expression, such as the streets, small hip-hop and other elements.


It is worth mentioning that the purchase of Pacific birds is a young generation of consumers, they have a certain desire and awareness of fashion, when they form a family, they will certainly allow children to pursue fashion.


The Mini Mini launched this time is mainly for the mothers and fathers and mothers of new generation young families after 85-90. They have a strong sense of brand consumption and want to build their children into a personality, fashion, and temperamental baby. And this group of young parents pays great attention to the quality of life and guides and influences the consumption of the market.


Adhere to channel optimization upgrade


As an essential tool for the brand to rapidly seize the market, the channel is naturally a part of Mini Peace’s emphasis. This also explains why the Taiping Birds' Children's Wear will open its first Mini Mini store in the Hangzhou Tower.


Under the trend of consumption upgrade, shopping malls that integrate various types of brand shopping with eating, drinking, and playing have gradually replaced street stores and department stores as young people's favorite offline consumer sites. The “entrance” of this time also turned its attention to the Hangzhou Tower of the young consumer groups, and there was also an important step in the channels of the Taiping Bird.

By the end of 2017, Mini Peace had 761 stores nationwide, of which 231 were newly opened in 2017.


In the short term, the competition in the children's wear industry has become increasingly fierce, but the competitive landscape has not yet been established. The degree of concentration is also lower than that of foreign mature markets. Without real leaders and leaders, brand concentration tends to be moderately improved in the short term. In the long run, compared to other clothing segments. In the industry and children's wear, the quality and safety requirements of the products are more stringent. This consumption characteristic determines that excellent children's Yoins Coupon Code wear enterprises are expected to achieve brand value improvement in the precipitation of time and obtain continuous leading edge, and the industry concentration is expected to gradually increase. Businesses appear.

Asics is Undering a Difficult Situation



In the case of a positive trend in the global Shoes Coupons sports market, Asics is in a difficult position.

Recently, this well-known Japanese sports brand announced the first quarter of fiscal year 2018 data. As of March 31, total sales fell by 9.4% year-on-year to 104.6 billion yen at a constant exchange rate. Among them, domestic sales fell 7.1% year-on-year to 28.6 billion yen, while overseas markets fell 10.3% year-on-year to 76 billion yen. The US performance was particularly sluggish.


Affected by the increase in cost of sales, gross profit decreased by 3.2% year-on-year to 49.8 billion yen, and both sales and profits declined.


One of the few growth figures is that the East Asian market’s sales growth reached 5.7%. Among them, Onicsuka Tiger, a sports fashion brand of Asics, has achieved strong growth in the East Asian market, and the brand's performance in the Oceania/Southeast Asia and South Asia markets has also remained stable.


During the period, Asics’ sales cost, general expenses and administrative expenses increased by 7.9% year-on-year, mainly due to the opening of new retail stores. Operating profit dropped 35.4% to 8.5 billion yen, while ordinary profits fell 47.2% to 7.4 billion yen.


From the perspective of major regional markets, except for East Asia sales growth of 5.7% and EMEA growth of 3.7%, the rest of the market is in a downtrend - Japan's sales fell 7% year-on-year, Americas fell 26.6%. The Oceania/Southeast Asia and South Asia markets fell 6.3%, while the markets in Australia and the United States were weak.

Thanks to steady growth in outdoor apparel and Haglofs brand sales, business units outside the main brand sales increased by 12.6% year-on-year.


As of March 31, the total number of Asics global retail stores reached 877.


In FY 2017, the sales of this old Japanese sport have been weak, rising by 0.3% year-on-year to 400.2 billion yen. However, the Etsy Coupons growth rate of the Chinese market reached 34.5%. With the help of China's strong performance, the annual performance achieved growth. Due to the additional costs brought about by the reorganization of business in Europe, the profit for the year declined.


Earlier this year, Asics announced that Li Zhiting and Jiang Shuying became spokespersons for the Greater China region in 2018. This is the first time that Asics, one of the world's four major shoe brands, has signed a Chinese spokesperson. Previously, the ghost tiger announced Li Yuchun as the spokesperson for Greater China.

After the high growth in China's performance, Asics signed traffic stars continuously, reflecting the brand's desire for the Chinese market and changes in its marketing strategy.


Japanese brands are hoping that the popular running shoes Gel-Kayano 25 can stimulate performance. Since the launch of the first generation of shoes in 1993, the Gel-Kayano series of running shoes has been popular in the mass market, and is the core product line of Asics. In June this year, the 25th generation of products will be on the market.


According to the American magazine Popular Mechanics, Asics revealed that the midsole of the new shoes will adopt a new material MiniInTheBox Coupon containing nanofibers, which is lighter than the previously used microfibers, and its strength and durability will be increased by 20%. Its male version weighs less than 12 ounces, and the front and rear support frames continue to use gel material for cushioning.


"The normal midsole, if you want to make it lighter, the strength and durability will be reduced, which is the problem we have to solve. Because the placement of nanofibers between the bubbles, it can remain light, but will not reduce the strength or Durability, explains Junichiro Tateishi, manager of the Asics footwear material development team.

Although the shoe technology has been updated, but from the leaked spy photos, shape design and color matching is not clever. In the context of consumers’ increasing emphasis on the appearance of running shoes, it remains unclear whether these shoes can make a significant contribution to the performance.

Fast fashion brands want to grow fast To seize the "Z generation"

A few days ago, a Korean clothing store broke the circle of friends with news of Gucci's design director. Han Douyi did not respond positively to the “Business School” reporter’s interview on the authenticity of the news, but this news reflected Han’s determination to upgrade the brand.


In the fast-fast and fast fashion field, China’s domestic fast fashion brands have gradually emerged, making the competition in this field increasingly fierce. As consumers’ demands for clothing AliExpress Promo Codes gradually shift from functional requirements to aesthetic pursuits, from popular fashion to niche With the transformation of boutiques, fast fashioners are following the footsteps of consumers and constantly upgrading their brands. It is worth noting that China has become the most significant market for H&M Group's sales growth last year, recording a 3% rise to SEK 11.03 billion, or about 8.85 billion renminbi.


China has become an important market for fast fashion brands. In this market, fast fashion brands want to grow and do what?


Branding to seize young people


E-commerce not only brings great changes to the company, but also changes the consumer's consumer behavior. According to the data of Tmall apparel, the flagship store brand opened by Tmall, the consumer age structure is far below the line. As younger generations enter the society, their spending power is increasing, and brand escalation needs to catch the eye of young people.


The fast-fashion brand Handu clothes house, which is originated from the Internet, is updated at a rate of 100 models a day. However, after Han Dousha signed the contract with Cui Fanxi, the designer of New York Fashion Week, for 17 times in 2016, the update speed has slowed down significantly. The Korean designer spent a whole year developing R&D products for Handu Clothes. In response to an interview with the “School of Business” reporter, the relevant person in charge of the Korean clothing store said that the signing of Cui Fanxi is an important part of the promotion of the Handu clothing house brand.


Han Dushe said that he hopes to use Cui Fanxi to seize the young people's consumer demand and provide Chinese young consumers with pure Korean fashion that is in line with international standards. Shortly after the related products were put on the shelves, they were sold out to verify the correctness of this decision.


In the Korean clothing store, the key to fast fashion is "fashion." The "fast" of fast fashion can only serve as an advantage, not the core competitiveness. Han Du clothing house believes that the development of the brand is driven by consumer demand as the center, so that the brand can be more widely accepted by the audience.


In an interview with the “Business School” reporter, Anna Rathsmann, Human Resources Director of H&M, said that in order to capture more young people, H&M plans to recruit 6,000 employees in mainland China in 2018. H&M focuses on the younger Generation Z generation in recruitment, mainly referring to a generation born between 1996 and 2010. Anna thinks that H&M is very consistent with the values of Generation Z. Externally, H&M attracts younger consumers by hiring Wang Yuan to become a new generation of spokespersons for H&M China. The effect of this is significant. In March 2018, more than 3 million visitors visited the H&M Tmall flagship store on the opening day.


Fast fashion transitions to high-end


With the continuous expansion of middle-income groups, young Chinese consumers are no longer satisfied with the short-lived pleasure brought by cheap fast fashion, and they have begun to “shut off” excessive MiniInTheBox Coupons consumer goods and choose “small and refined”. More and more fast fashion, when the brand is built, begins to weaken the "fast fashion" and instead emphasizes the "lifestyle" brand tone. Whether it is the minimalist design of H&M's COS, or Uniqlo's Lifewear, they are communicating their values to consumers.


The transition to the high-end is a transformation that fast fashion has begun to take.

The brand upgrade of Handu clothing house started from the idea of long-term operation of fans, entertainment, and IP. The signing of Cui Fanxi is an important part of brand upgrading. The heroes of the “Blue Sea Legend” and “Phantom” hitting in 2017 are all created by Cui Fanxi, and many fans who pay attention to the joint money are also attracted. Therefore, an entertaining brand strategy is an important bridge connecting top fashion and general public needs. Han Dui She thinks that the cooperation with Cui Fanxi can inject more top-notch fashion genes into fast fashion, and at the same time provide more possibilities for the upgrading of Handu clothing store brands.


As the high-end brand of H&M, COS attracts the eyes of many young people with its minimalist style. Data shows that COS has become a new growth point for H&M Group. The financial report shows that during the six years from 2009 to 2017, COS sales increased from US$132 million to US$625 million. In August 2017, H&M officially released its new brand ARKET, which is similar to COS. In the context of COS' success, why did H&M rebuild a high-end brand? In the eyes of people in the industry, the success of COS proves that the potential of middle-income people has not yet been fully tapped, and the market has great potential. By expanding high-end brands, it can enrich its own brand matrix.


If H&M's transformation is through the reengineering of a high-end brand, the high-end advanced road of Handu clothing house is through selecting high-end designers and brand spokespersons. In 2017, Naza and Soojoopark signed a contract for Handu clothes. Han Dousha told reporters that the strategic goal of super-model SooJooPark contracted with contracted designer Cui Fanxi has the same place, the difference being that Cui Fanxi focused on creating the product itself, and SooJooPark was the spirit conveyed by the visual system. The use of fashion blockbusters to show brand attitudes is a common idea for traditional high-end luxury brands when photographing fashion movies, but Handu clothing believes that this approach is fully applicable to a wider range of fast-fashion brands.


Since 2016, Handu clothes store has entered fashion highlands such as Milan, New York, Seoul and Paris together with the international fashion group “Stylish Bazaar”. Through a series of international activities, Handu clothing store hopes to change the original "Amoy" brand positioning.


Brand upgrade requires online and offline communication


Liu Xiuyun, president of Tmall Costumes Group, publicly stated that clothing brands often face four difficulties in the face of brand upgrading: brand positioning is not clear; planning ability can not keep up with brand positioning; brand strength is weak, bargaining power is low; online and offline do not get through .


In 2018, with the new retail wave struck, the combination of online and offline traffic is an inevitable trend. Handuyishe began to attempt to lay out smart flash stores online and open up online and offline channels to transform from pure internet brands to “new retail” brands. H&M chose to cooperate with Tmall. In March 2018, H&M and H&M HOME joined Tmall. This is a further expansion of the e-commerce landscape in the Chinese market and will continue to deepen the exploration of digital and social marketing strategies. The opening of the H&M Tmall flagship store is the brand's response to Alibaba Group's new retail strategy, which further caters to the digital transformation of Chinese consumers and opens up online and offline shopping experiences and CRM system innovations.


According to Han Dusha, under the Promo Codes influence of the new retail wave, consumers’ demand for experience is gradually higher than the demand for products. Under this premise, how to achieve online and offline omnichannel customer acquisition and performance is the future Handu clothing store. The focus of brand development.

At the Alibaba Global Operators Conference in 2018, Liu Xiuyun said that Tmall apparel will upgrade from resources, data creation, product operations, new retail, and services in 2018, boosting the brand's digital upgrade.


In the context of consumer upgrades, simply online or offline is no longer adapted to the growing consumer demand. Fast fashioners need to embrace the trend and do a good brand upgrade to attract more young people.