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US HUF Find a Balance Between Scale Expansion and Gene Inheritance

Eddie Miyoshi, the new CEO of the US street fashion brand HUF Worldwide, LLC ("HUF"), was interviewed for the first time less than two weeks after taking office, indicating the latest strategy for HUF to transform into a high-end, classic brand in the future.

 

On August 15, HUF announced the Newchic Coupon appointment of Eddie Miyoshi as its new CEO. Eddie Miyoshi is a veteran with many years of experience in the sportswear industry. Previously, Eddie Miyoshi worked for more than 20 years at Volcom, a California outdoor sports brand owned by Kaiyun Group. At first, Eddie Miyoshi worked at Volcom's Japanese distributor and was promoted by Volcom's founder, Richard Wolcott. He was responsible for the establishment of Volcom's international division and Volcom's management in Japan, which was established in other parts of Asia, Latin America, Dubai and Israel. The team. In 2011, Eddie Miyoshi was appointed President of Volcom Japan and also served as Volcom Global Culture Director.

 

The birth of HUF dates back to 1992, and founder Keith Hufnagel is a skateboarder who sees skateboarding as a way of life. Following this enthusiasm, he moved to New York to San Francisco and soon became a professional skater. During this time, he traveled to Europe and Asia with Supreme's skateboard team and experienced different cultural backgrounds from around the world.

 

In 2002, Keith Hufnagel returned to San Francisco. Inspired by the “do-it-yourself” approach to skateboarding, Keith Hufnagel opened a small boutique called HUF in the community, hoping to bring together all the famous skateboarding, streetwear and sneaker brands. As the popularity increased, they began to produce their own brand of clothing, and quickly evolved into a complete series, from which HUF was officially born.

In October 2014, San Francisco Private Equity Fund Altamont Capital Partners invested in HUF, and the HUF after the investment continued to operate independently. Keith Hufnagel said at the time that the investment in Altamont Capital Partners was mainly for the long-term growth of the brand and the introduction of partners to help the brand's infrastructure.

 

Last November, Japanese clothing group TSI Holdings acquired a 90% stake in HUF from Altamont Capital for $63 million.

 

Scale expansion is the first priority

 

“HUF has the elements to change the rules of the skateboarding and streetwear industry. It has a rich brand culture and can be transformed into a high-end classic brand,” Eddie Miyoshi said confidently.

 

“When I was working at Volcom, I saw the global influence of streetwear. As more and more street fashion brands get attention, many Western brands have exerted great influence in Japan, Korea and China. Eddie Miyoshi explained further.

 

Eddie Miyoshi believes that the first step in the transition to a high-end brand is the high demand for brand infrastructure, including focusing on improving product quality to ensure high price rationality, expanding distribution and improving brand operations. He revealed that HUF will prepare for improved brand infrastructure for the rest of the year, and will add more stores in San Francisco, Brooklyn, Chicago, Atlanta and West Los Angeles by 2019.

 

In addition to the US domestic market, Eddie Miyoshi also plans to lead HUF to expand the international market. The first step was to first enter the Japanese market and then use Japan as a platform to reach customers in other Asian markets for broader expansion.

 

Although HUF will pay more attention to the direct store business in the future, Eddie Miyoshi said that the wholesale Soufeel Coupons business is still very important to HUF. At present, HUF's retail retail customers include: Zumiez, PacSun, Urban Outfitters and other chain fashion retailers and skateboarding retailers such as Active Ride Shop, Val Surf, Program Skate, and Sound.

 

Stick to the brand gene

 

HUF has always focused on young consumers from 18 to 26 years old. Eddie Miyoshi revealed that this target group positioning will continue in the future and will not change as the brand positioning shifts to higher end.

 

In addition to the need for expansion in scale, Eddie Miyoshi also believes that “HUF needs to lay a strong foundation for its own brand culture, not just to promote brand influence through hype.”

 

Talking about the current challenges facing the extreme sports industry, Eddie Miyoshi's attitude is not optimistic: "Now the extreme sports market is weak because

skateboarding brands are beginning to separate from street fashion. Skateboarding is not just a sport, it is also a way of life. Today, The tide brand gradually evolved to simply print the brand logo on the clothing, and did not convey the story behind the brand's culture and brand to young consumers. Young people can't feel the same way of the skateboarding lifestyle. So we have to Establish a strong brand culture foundation to eliminate the existing weakness in the industry."

 

Find a balance between "scale expansion" and "gene inheritance"

 

In the current situation of cooperation between luxury goods and street fashion brands, Eddie Miyoshi said that HUF has not yet cooperated with luxury brands.

 

Eddie Miyoshi pointed out that as a "small and beautiful" tide brand, if HUF wants to expand its scale and want to maintain the brand's original skateboarding culture, it must find a balance between the two. “It’s a cool thing to have a lasting influence among young people. It’s a cool thing to start a street culture with a high-end classic brand, but the first thing a brand like HUF has to do is to take the lead in the streetwear market. Since then, HUF Working GeekBuying Coupons with luxury goods at a suitable point in time may be beneficial to my own development. I hope that after getting a certain grade, let the luxury brands take the initiative to come and cooperate with us,” explains Eddie Miyoshi.

 

Eddie Miyoshi also mentioned that HUF is not yet ready to enter large department stores such as Macy's (Mexico) and Nordstrom: "There are huge growth bubbles in these department stores, and discount stores like Marshalls and TJMaxx are already full. There are many street fashion products. The extreme sports market is now oversaturated, and the products produced by each brand are the same. Consumers are no longer excited about the extreme sports market."

 

The ultimate goal of Eddie Miyoshi is to preserve HUF as a classic brand that allows the children of existing employees of the brand to work while retaining the roots of the brand.

Fast fashion Gap Group's Latest Quarterly Report is not Satisfactory

US apparel retailer and casual fashion giant Gap Group announced its core financial data for the second quarter of FY18 on August 23. Net sales and net profit both increased, comparable to store sales for seven consecutive quarters. However, because the comparable store sales of the group's eponymous Shein Coupons brand Gap fell more than analysts' expectations, Gap's share price fell nearly 7% after the financial report. Before the deadline for publication, Gap's share price closed at $30.67 per share on August 29.

As of the second quarter of August 4, 2018, the core financial data of the Gap Group is as follows:

Net sales increased 8% year-on-year to $4.1 billion, higher than analysts' expectations of $4.01 billion

Gross profit increased by 10% year-on-year to US$1.63 billion

Gross profit margin increased by 90 basis points year-on-year to 39.8%

Net profit was $297 million, compared to $271 million in the same period last year. Diluted earnings per share were $0.76, compared to $0.58 in the same period last year.

Comparable store sales increased by 2% year-on-year

By brand:

Old Navy: Comparable store sales increased 5% year-on-year, compared with 5% growth in the same period last year

Banana Republic: comparable store sales increased 2% year-on-year, down 5% in the same period last year

Gap: Comparable store sales fell 5% year-on-year, down 1% in the same period last year, exceeding analysts

During the quarter, the company repurchased 3.2 million shares at a price of $100 million, with 385 million shares outstanding by the end of the second quarter.

Art Peck, President and CEO of Gap Group, said: “We achieved comparable store-to-store sales growth for the seventh DressLily Promo Code consecutive quarter, thanks to Old Navy's brand strength.”

Teri List-Stoll, executive vice president and chief financial officer of Gap Group, said: “The results in the second quarter were basically in line with expectations. We are satisfied with the achievements of the Banana Republic reform, and increasing productivity has provided the company with more funds to promote differentiation. And continue to grow."

The Gap Group reiterated its full year of FY 2018:

Diluted earnings per share between $2.55 and $2.70

Same store comparable sales will be flat or slightly higher

About $100 million worth of stocks Zaful Coupon Code are repurchased quarterly in FY 2018

As of the end of the second quarter, the Gap Group had 3,626 stores in 43 countries, of which 3,187 were operated by the company.

Global Luxury Brands Aim at Young Chinese

From Pula to Louis Vuitton, more and more global luxury brands are beginning to develop young people in China's second and third tier cities. This is due to the increasing demand for luxury goods by young Chinese, who account for 30% of luxury sales in China.

“There are more and more middle class and upper elites in China,” said Jean-Paul Agon, chairman and CEO of L'Oreal, a cosmetics group. “The Millennials from these classes. It doesn't hesitate to Soufeel Coupon Codes buy luxury brands.” Industry experts also say that these young people are born to the only children of wealthy families, who are increasingly using money for luxury goods such as jewelry, fashion, cosmetics and handbags. Purchase on.

“After 90s, it’s definitely a young generation that spends money on luxury goods. In the first half of this year, China’s luxury goods industry’s revenue growth was about 15%-20%.” McKinsey Senior Partner Daniel Zipser Said. According to McKinsey's report, Chinese consumers spend more than 500 billion yuan ($73 billion) on luxury goods, which is equivalent to contributing nearly one-third of the global market.

The reduction in prices is another incentive for increased consumption of luxury goods. Previously, the price of buying luxury goods in China was much higher than in Europe and the United States. Today, the Chinese government has reduced import tariffs by 7%-17%, which has prompted foreign companies to reduce the price of luxury goods in China. The French luxury jacket manufacturer Mengcun (Moncler) has cut the average price by 3.5% since July, while Gucci, Louis Vuitton and Hermes have also lowered prices.

Due to rapid industrialization and urbanization, many “millennials” have chosen to stay in second- and third-tier cities in China, avoiding first-tier cities with higher consumption levels. In order to seize the fast-growing youth market, global luxury brands are increasingly opening stores in second- and third-tier cities in China. For example, Prada opened seven stores in Xi'an; Louis Vuitton opened a store in Wuhan; jewelry The brand Shangmei Paris opened a store in Wuxi; Hermès will open a store in Xi'an in September.

In addition, major luxury brands are Newchic Coupon Code paying more and more attention to the sales of online products. Louis Vuitton and Gucci launched online shopping services on their official website last year, and Hermes also plans to launch online shopping this year. Louis Vuitton also cooperated with Baidu of China to launch its first perfume promotion event in China.

Teej Collection - Songs of Love

Teej is a generic name for a number of festivals that are celebrated by women mainly in Nepal and some parts of India. Hartalika Teej welcomes the monsoon season and is celebrated primarily by girls and women, with songs, dancing and prayer rituals. The monsoon festivals of Teej are primarily dedicated to Goddess Parvati and her union with Lord Shiva.

 

The festivals for women, include dancing, singing, getting together with friends and telling stories, dressing up with henna-colored hands and feet, wearing red, green or orange clothes, sharing festive foods, and playing under trees on swings on Haryali Teej. Therefore, do you prepare for the Teej festival? There are four important collections for the Teej festival, that are Sarees, Lehengas Suits and Jewelry. Today, I will introduce some Teej essentials from Ninecolours.com.

 

Ninecolours.com is the leading online Ethnic wear website with a focus on the range of products catering to all your Ethnic and Home Decor needs. Ninecolours.com is a solid platform for all those ethnic lovers with a subtle range of products like Sarees, Lehengas, Kurtis, Suits, Gowns for women, Kurtas, Sherwanis, Jackets, Kurta Pajamas for Men and some amazing ethnic wear collection for Children.

 

Sarees – Draped In Love

 

Adorn yourself in the brightest, most radiating colors of banarasi, leheriya and bandhani sarees, and the cheerful spirit of Teej will shine through from your festival style.

 

Indian Women Jacquard And Silk Half N Half Saree In Blue And Beige Colour

Indian Women Jacquard And Silk Half N Half Saree In Blue And Beige Colour

Look gorgeous wearing this simple yet so elegant saree. This saree has been made for Bridal wear. This saree has embroidered work across to give it a heavy look. Be it a family occasion, friend's marriage or formal event this saree goes well with all such occasions. This saree more gorgeous look combination with blue and gold embroidered work.

Specification:

  • Fabric: Silk Jacquard
  • Saree Fabric: Jacquard Silk
  • Color: Blue Beige
  • Saree Colour: Beige Blue
  • Dupatta Color: Beige
  • Work: Patch Work
  • Style: Half N Half Saree
  • Occasion: Party Wear
  • Content: Unstitched Blouse Saree

Georgette Half N Half Saree In Blue And Green Colour

Georgette Half N Half Saree In Blue And Green Colour

The stylish and elegant Half N Half Saree In blue, green embroidery, lace work, stone work, thread work, zari work colour looks stunning and gorgeous. The Georgette Wedding Wear Saree looks extremely attractive and can add your charm to any occasion. It comes with matching blouse fabric Of 0.80 meters and can be stitched up to 42 Inches.

Specification:

  • Fabric: Georgette
  • Saree Fabric: Georgette
  • Blouse Fabric: Art Silk
  • Color: Green Blue
  • Saree Color: Blue Green
  • Blouse Color: Blue
  • Work: Embroidery Lace ,Work, Stone Work, Thread Work, Zari Work
  • Style: Half N Half Saree
  • Occasion: Wedding Wear
  • Content: Unstitched Blouse Saree

Lehengas - Rhythmatic Flair

All the fun and dance of Teej is the best enjoyed in embellished Lehengas where the beauty of banarasi, zari, zardozi and thread work also dance to the festival rhythm.

Nylon Silk Lehenga Choli In Pink Colour

Nylon Silk Lehenga Choli In Pink Colour

A Choli is a midriff-baring blouse like garment in the Indian sari costume worn in India. The choli is cut to fit tightly to the body and has short sleeves and a low neck. Lehenga is a form of skirt which is long, embroidered and pleated. It is secured at the waist and leaves the lower back and midriff bare. Pink Color Nylon Silk Fabric Party Wear Lehenga Choli comes with matching blouse. This Lehenga Choli Is crafted with Thread Work, Hand Work, Dori Work. You will love it, I believe.

Specification:

  • Fabric: Silk, Nylon
  • Lehenga Fabric: Nylon, Silk
  • Blouse Fabric: Silk, Nylon
  • Dupatta Fabric: Mono Net, Nylon
  • Inner Fabric: Silk, Satin
  • Color: Pink
  • Lehenga Colour: Pink
  • Blouse Color: Red
  • Dupatta Color: Orange
  • Work: Hand Work, Thread Work
  • Style: Lehenga Choli
  • Occasion: Party Wear
  • Content: Semi Stitched Lehenga, Dupatta, Unstitched Blouse

Bollywood Style Katrina Kaif Net And Silk Lehenga In Cream Colour NC413

Bollywood Style Katrina Kaif Net And Silk Lehenga In Cream Colour NC413

Bollywood celebrities have given a new dimension to the Indian Lehenga giving a whole new range of variety to shoppers. Lehenga worn by Bollywood celebrities have became the latest trend setters for style statement of Indian women. Indian ladies love to flaunt and look stunning in Lehenga just like Bollywood celebrities.Add glam to your persona with this striking Lehenga.

Specification:

  • Fabric: Silk, Net
  • Color: Cream
  • Celebrity: Katrina Kaif
  • Dupatta Size: 2.25 Mtr
  • Style: Bollywood Lehenga
  • Occasion: Party Wear, Wedding Wear

Suits - Harmony of Suits

Be a symbol of elegance during Teej, dresses in suits that are crafted with unique prints, cuts and patterns to create the most mesmerizing styles.

Nakkashi Georgette Party Wear Anarkali Suit In Yellow Colour

Nakkashi Georgette Party Wear Anarkali Suit In Yellow Colour

This Exclusive Anarkali Suit is an ultimate party wear collection with the mesmerizing colours of yellow. With the artistic embroidery, zari work and leave no stone unturned and be at your fashionable best suits. Georgette fabric semi stitched kameez comes with matching dupatta and bottom.

Specification:

  • Fabric: Georgette
  • Bottom Fabric: Shantoon
  • Dupatta Fabric: Chiffon
  • Color: Yellow
  • Top Colour: Yellow
  • Bottom Colour: Yellow
  • Dupatta Color: Yellow
  • By Length: Calf Length ( Max.45 inch )
  • Work: Embroidery, Zari Work
  • Style: Anarkali Suit
  • Occasion: Party Wear
  • Content: Semi Stitched Kameez, Dupatta, Unstitched Bottom

Gauhar Khan Malabary Silk Anarkali Suit In Red And Gold Colour

Gauhar Khan Malabary Silk Anarkali Suit In Red And Gold Colour

Red and Gold Color Malabary Silk Fabric Party Wear Anarkali Suit comes with matching dupatta and bottom fabric. Ideal for a party, wedding and festivals, this red suit emits a rich taste of ethnic fashion. Tailored from cotton and silk, this set has a nice texture and finish. Red is very gushing and very effusive, if you love red color, come and take it.

Specification:

  • Fabric: Malabary Silk
  • Bottom Fabric: Shantoon
  • Dupatta Fabric: Nazneen
  • Inner Fabric: Shantoon
  • Color: Gold, Red
  • Top Color: Gold, Red
  • Bottom Color: Red
  • Dupatta Color: Red
  • Celebrity: Gauhar Khan
  • Work: Embroidery
  • Style: Anarkali Suit
  • Occasion: Party Wear
  • Content: Bottom Fabric, Semi Stitched Kameez, Dupatta

Raga of Gems

Complete your fascinating Teej looks with the beat of meenakari, gold plated and heavy jewelry, and make your celebrations truly glorious.

Alloy Necklace In Gold Colour

Alloy Necklace In Gold Colour

Eye catching Gold Color Necklace Alloy Material Necklace that grabs attention is an optimal Casual Wear that makes the look flawless and alluring. This Gold Color Necklace is suitable for any occasion. Do you love it? Grab it Now.

Intricately Gold Plated Jhumki Earring For Women

Intricately Gold Plated Jhumki Earring For Women

This Multicolour Color Earring will add Bling to your whole look. Base metal is brass this earring as durable and skin friendly, This special designed earring will go well matching with sarees.

 

The beloved monsoon festival Teej is going to be here soon, reminding us about the victory of love and the joy of being a woman. So get ready to welcome this joyous celebration in Nineclours's breathtaking attires!

Chanel Has a Very High Degree Of Exclusivity

Last month, Chanel, which has always been hidden, has published its financial report for the first time in its 108-year history. Part of the reason is also to smash the rumors that it will be acquired. According to its disclosed Lightinthebox Discount Code financial data, the French luxury goods giant's sales last year reached 9.6 billion US dollars, only slightly lower than the sales of Louis Vuitton, the "cash cow" brand of LVMH.

 

But Chanel still has great appeal to consumers, which is no secret. In fact, our consumer survey shows that Chanel is the world's most popular luxury fashion brand, and its high degree of exclusivity makes Chanel more popular.

 

But at the same time, it is paradoxical that Chanel is also one of the easiest luxury brands to buy. Some of the entry-level products offered by Chanel are not really expensive, such as beauty products. Through Chanel's cosmetics and fragrances, the middle class can also feel the lifestyle of buying Chanel's high-end clothing and high-end ready-to-wear people.

 

Indeed, Chanel is indeed a master class in terms of category isolation: strictly limit the brand's iconic core categories to high-end price ranges, while cleverly restricting other categories (such as lipstick) to lower price ranges, catering to the desire to own luxury goods. Customer demand.

 

This ingenious category isolation keeps Chanel highly exclusive. This strategy sounds simple, but the fashion house is relying on this to become the largest major luxury brand in the retail industry, with sales reported only slightly lower than Louis Vuitton.

Chanel's leading position in the beauty industry is also the key to this success, and the beauty category relies heavily on multi-brand distribution models. Despite the disadvantages of low profit margins and weak control of the shopping experience, the clever use of wholesale channels means that Chanel has a relatively compact retail network. In 2017, Chanel had a total of 338 independent stores, nearly 30% less than Louis Vuitton.

 

On the category isolation, Chanel is indeed a master level. In terms of profitability, Chanel announced an EBIT of 28%, compared to 40% for LouisVuitton. From Chanel’s large corporate scale and thriving beauty business, Chanel has a lot of profit. Rate increases space. The brand's spending in marketing support and public relations communications seems to far exceed its peers, strengthening its image in traditional media and social media.

 

All of the above factors, combined with traditional emphasis on organic growth rather than corporate acquisitions, mean that the Chanel Group's return on capital (ROIC) is close to Hermès. Although Chanel's sales, general expenses and administrative expenses are almost half of Chanel's sales, Hermès only accounts for about one-third of its sales. But this again shows that Chanel Peggybuy Promo Code still has room for further upswing.

Chanel said in a financial statement last month that the financial report was issued to clarify market rumors that the brand will be sold. Although Chanel's current scale, only a very large and ambitious company can finally acquire it, but if Chanel decides to open the door to bidding in the future, it will not rule out potential competitors to join the acquisition war.

 

We believe that Chanel will be a good complement to Lu Wei Xuan Group because the brand's beauty and distribution business will provide significant synergy. If Richemont is willing, the acquisition of Chanel will also be one of the scarcity opportunities to push the group into the multi-category luxury giants league. But what interests Chanel may not be from the luxury sector. Chanel is also a powerful weapon for major home care and personal care companies in the high-end beauty battlefield. In any case, the huge temptation of the Chanel Group is very much in line with its brand image.

Disclosure of Interest: Luca Solca is the head of the luxury division of BNP Exane Paribas.

Hermes's Revenue Rose 11% In The First Half Of The Year

Hermes Group released the latest financial report, in the first half of 2018, its comprehensive income reached 2.853 billion euros, an increase of 11% at a fixed exchange rate, 5% at current exchange rate, the company said that its store sales increased by 11 at constant exchange rates.

The company's second-quarter revenue increased 12% to 145.96 million euros. By region, sales momentum in all regions was strong. Hermès said that in the first half of 2018, revenues from all geographical Promo Code for Zaful regions of the world recorded growth: revenues in Asia other than Japan increased by 15%, benefiting from good performance in mainland China, but also benefited from January this year. New stores opened in Hong Kong's Landmark, and new stores opened in Changsha in May; revenues in Japan and the United States increased by 7% and 12% respectively. In May this year, Hermes opened its 34th store in the US at the Silicon Valley Center, and Cancun The store opened in Mexico in March.

 

Sales in Europe outside France increased by 7%, and France increased by 8%. The Monaco and Nice stores opened in June, and the third store in Istanbul at Emaar Square opened in May. The new Hermès website New Chic Coupon Code was also launched in Europe at the end of March.

 

Sales of leather goods and saddles increased by 8% by business category. Hermès is also continuing to increase its production capacity. The new L’Allan plant opened in April and started the factory project of Guyenne and Montereau, which is scheduled to be completed in 2020.

 

Sales in the ready-to-wear and accessories sector Rosewholesale Coupon Code increased by 17%, while sales in the silk and textiles business segment increased by 7%. According to the company, the sales of perfumes increased by 15% with the success of Hermès perfume and Twilly perfume. The watch business grew by 9%, and other businesses, including jewellery, lifestyle art and table art, grew by 24% over the same period.

How Does FILA Win Young Consumers?

 

After a series of preparations, the Italian century-old classic sports brand FILA is opening a new chapter.

 

According to the fashion business newsletter, FILA will hold its first fashion show in 107 years at Milan Fashion Week on September 23 this year, becoming the first sports brand to be on the official agenda of Milan Fashion Week. The series was designed by Antonino Ingrasciotta, the creative director who Dacoz took over last year. Before joining FILA, the designer worked as a creative director for seven years at adidas.

 

In order to better present the history of the brand and its vision and vision for the future, FILA also plans to hold an exhibition at the iconic La Triennale Design Museum in Milan from September 19th, with the intention of attracting more young people with culture and art.

 

FILA Greater China President Yao Weixiong said that FILA's achievements in recent years are gratifying. In 2017, the overall growth rate was high double-digit growth, further moving away from the goal of 10 billion sales, mainly because FILA always maintains its own fashion genes and can be based on The ever-changing consumer demand continues to enrich the product matrix.

 

In fact, FILA has been gradually endorsing in the market through product innovation and invitation to influx of stars in recent years. Since 2015, FILA and Jason Wu launched the exclusive joint series in China, FILA is ready to move towards a bigger international fashion. The stage, and the stage of the Milan Fashion Week, is undoubtedly the best way for FILA to focus on the global vision and speak to the fashion world.

 

As the street trend intensified in the fashion circle, the exposure of FILA in the millennial generation continued to rise.

 

According to a survey by the Pew Research Center, “millennials” – those born between 1981 and 1996 – and “Z generations” will form the largest consumer group in 2019.

In the face of the rising trend of the domestic fashion fashion apparel market and the “Z generation” that is younger than the millennial generation, in addition to FILA, sports brands such as Nike, adidas and Puma have also begun to reflect, adjust marketing strategies, frequently attack Trend market.

 

Around 2014, adidas gave a dividend of $10 million and promised to pay dividends from Nike's licensed star Kanye West, breaking the boundaries between sports and fashion, and the beginning of the fashion brand's pursuit of fashion. Nike gradually loosened his insistence on athlete professionalism after struggling. This year, he launched the football series with the most concerned designers Virgil Abloh and Kim Jones, and once again became the big winner of the American shoe bestseller list.

 

Under the leadership of Rihanna, Puma boarded the Paris Fashion Week and captured the “Capital of Fashion Discourse Rights”, pushing the fashion brand to a higher level. The Under Armour, which originally occupied the throne of the third largest sports brand in the United States, was not Keep up with the trend of fashion and fall behind.

 

In order to seize more opportunities in the increasingly crowded industry, FILA, who tasted the sweetness of young people, held the MIND ZERO x ROY WANG sales conference in Shanghai on June 22 and officially released its new trend sports brand FILA FUSION to accelerate the expansion of fashion. The layout marks the brand's full entry into the new generation market.

 

On the evening, FILA's new spokesperson Wang Yuan appeared at the brand launch event. South Korea's street fashion D-ANTIDOTE principal Hwan Sung Park and jeans brand PRPS creative director Mattia Donadi also attended the event, and witnessed the determination of brand change with fashion stars such as Jiang Sida. 

 

In order to show the FILA FUSION Banggood Coupons brand concept more intuitively, FILA specially set up a new season of street dance and basketball theme series at the press conference, and the guests presented the FILA FUSION CREATE 2 MAKE (C2M) personalized custom service and DIY graffiti shoes interaction. Experience.

 

In terms of products, FILA FUSION adopts the new model of “1+N”, which is to launch multiple cross-border cooperation series with different designers or brands under the premise of FILA FUSION.

 

Among them, the difference between FILA FUSION and FILA lies in the integration of old and new. The design of this series is based on the re-engineering of the brand's classic sportswear, and the color application is more bold and rich. It has injected unique insights into the brand of street culture in recent years. Deconstructing and reshaping the trend culture to meet the new pursuit of freshness.

 

In the cross-border cooperation, the cooperation with FILA FUSION includes Japanese street brand Aape, Korean “fashion antidote” D-ANTIDOTE and New York street brand Staple. Each joint name has different styles from different countries, and the products are very diverse. The purpose is to make FILA FUSION the most personalized trend sports product line of FILA.

 

According to the brand, the MIND ZERO x ROY WANG limited-edition shoes designed by Wang Yuan were sold out in the FILA official flagship store and the FILA official online shelf. In response to this result, Wang Yuan admitted in an interview that he did not expect to have such a strong ability to bring goods, and revealed that he would have deeper cooperation with FILA in the future, such as launching a clothing line.

 

According to the statistics of fashion headlines, Wang Yuan’s number of fans on social media accounts such as Weibo has exceeded 45 million, which is the only one in the list of China’s most commercial value stars in the “First Financial Weekly” 2017. 14 digits. As of press time, FILA announced that Wang Yuan’s spokesperson’s related microblog forwarding volume has exceeded 7.32 million, and the number of comments and praises have reached 50,000 and 30,000 respectively.

 

In view of the fact that young consumers around the world are becoming more and more important to brands, especially in the Chinese market, there are opinions that Chen Kun, the spokesperson who is more mature and stable, chooses Wang Yuan as the brand new. The spokesperson, while invigorating the brand, also shows FILA's new attempts and ambitions in the young consumer market.

 

Trendy analysts believe that the style of leisure sports will be the ultimate affiliation of fashion, because comfort and personality are more in line with the social trend of liberalism, especially for young people in China.

 

According to Yao Weixiong, the original intention of FILA FUSION was to integrate the diverse cultures of different countries and regions, and to create a new spark of high-quality tradition and creative future, specializing in “Z generation” consumers. In order to highlight this position, FILA FUSION specially designed a slogan "THE FUTURE BELONGS TO YOUTH.", that is, the future belongs to the younger generation.

 

Keith, general manager of FILA's trend sports division, also said at the preview meeting earlier this year that with the birth of FILA FUSION, the FILA brand matrix has been further diversified, creating classics while recreating classics, and once again emphasizing the core of FILA to consumers. DNA, redefining the trend culture.

 

In order to satisfy consumers' pursuit of individuality, FILA FUSION specially prepared FILA FUSION CREATE 2 MAKE (C2M) customized service and DIY graffiti interactive experience at the press conference.

 

Obviously, FILA is looking forward to Wang Yuan and FILA FUSION to further close the distance between them and young people.

 

After taking over FILA China, the first thing Yao Weixiong did was to return the brand to fashion. He emphasized that FILA has Lightinthebox Discount Code gradually reshaped its brand positioning since 2010 and placed the young consumer group around 20 years old at the core position. With the constant renewal of the group, “young” is the brand. The only way to pass.

In addition to FILA FUSION, FILA also has other feeder lines, aiming to carry out more innovations and attempts through different feeder lines.

 

In order to highlight the positioning of younger, the fashion and decoration of FILA FUSION online store is also improved.

 

Interestingly, the original business of FILA, which was founded in 1911, was to produce and sell underwear. It was not until the 1970s that the product line was expanded to produce sportswear, and Japanese designer Ishin was invited to design the F-square of red and blue. Box Logo.

 

In the early days of its establishment, FILA chose to sponsor athletes to promote themselves. By sponsoring Björn Borg, a tennis player who was once known as the Swedish King, and Reinhold Messner, who was on Mount Everest without oxygen supply, he gradually became a brand name in the industry. One of the most popular sports brands for young consumers.

 

In 2003, the FILA headquarters was moved to New York, USA after being acquired by Sport Brands International Ltd. In March 2007, FILA Korea Ltd., which has been responsible for FILA's Asia Pacific business, reached an agreement with SBI through the holding company “Global Leading Brands House” to buy the brand's global footwear and apparel business.

 

After the 2008 Beijing Olympic Games, domestic sports giant Anta realized that China's sports industry will have a new turning point. The too single brand structure will be quickly eliminated by the market. In 2009, the multi-brand strategy was officially launched, with a price of HK$600 million from Belle. International has acquired the franchise and trademark rights of the sports brand FILA in China and is responsible for the promotion and distribution of FILA products in Mainland China, Hong Kong and Macau.

 

According to the fashion headline data, FILA's overall development speed in 2017 exceeded 50%, especially in the fourth quarter, the growth rate reached 85% to 90%. FILA's business accounted for more than 30% of the Group's total revenue. In the past five years, FILA's retail growth rate has remained at around 40%.

Now, FILA has become a new engine for ANTA Sports. Yao Weixiong revealed in an interview earlier that FILA's future goal is to increase sales to 10 billion clubs in three years, and upgrade from the sports upstart to the top three brands in the domestic high-end market.

 

Due to its good sales performance, FILA plans to further expand its business, aiming to maintain a 10% annual growth in the number of stores.

 

As of the end of last year, there were 1086 FILA China stores. At the beginning of May this year, FILA opened two flagship stores in Shanghai Nanjing Road and Huaihai Middle Road. It is reported that the number of FILA stores in China has expanded to 1,300 to 1,400, and the growth rate of FILA may exceed 30% between 2020 and 2025.

In addition, FILA's retail network has expanded to Singapore and opened its first store in IONORCHARD Shopping Center last year. With the help of FILA, ANTA Sports' market value soared by 40 billion yuan last year to become the global sports giant behind Nike and adidas.

 

Some analysts believe that in the era of digital and high-tech emerging, the emergence of a unique situation in the industry has ended, followed by countless new opportunities, who can catch who will become a winner. Among them, the Asian region represented by China may be an important market for sports brands to win and lose.

 

Fashion headline network pointed out in the report earlier that marketing is easy to imitate, but brand genes are not easy to establish. After all, in the selection list of millennials with spending power, they are more willing to be products and brands than price considerations. Pay for uniqueness.

 

The vitality of business is always Tomtop Coupons continuing in the process of continuous advancement, and the trend of aesthetics will be replaced soon. It is easy to win young people and it is difficult to win young people. FILA's counterattack seems to be stepping on the point.

 

Chanel Spends $81.5 Million to Buy its US Headquarters

 

 

French luxury company Chanel recently spent $81.5 million to buy a 17-story building in downtown Manhattan, New York. This building has been Chanel’s US headquarters since the early 1990s.

 

It is reported that this building was sold to Chanel by the American private equity giant The Carlyle Group through its real estate subsidiary Metropolitan Real Estate. From the data published by real estate consulting Promo Code for Zaful media The Real Deal, Chanel first signed a lease for the building in 1993 and paid $3.8 million in 2016 to renovate the building, expanding the retail area from the first two levels to seven. Floor. After the completion of the acquisition, how many floors of Chanel will be used exactly are not disclosed.

This is not the first time that Chanel has purchased property in New York. In 2014, Chanel purchased a 4,000-square-foot (about 372-square-meter) store on Madison Avenue in Madison Avenue in New York for $124 million, and then Beverly Hills in Beverly Hills. A $152 million investment in Rodeo Drive bought another store.

 

The company stated that it will invest in production and distribution facilities in the future, including a new integrated space built in northern Paris. Designed by award-winning architect Rudy Ricciotti, this space integrates most Newchic Coupon Code of the artisanal workshops scattered throughout Paris under the same roof.

 

Last week, Chanel released its first public financial report for the first time in 108 years. The data shows that Chanel's sales were $9.7 billion in 2017, an increase of 11% from 2016. Chanel CFO Pholippe Blondiaux stated that Chanel’s strong capital will support the company’s continued independence development in the coming centuries and will not consider selling the company’s equity.

Peacebird Children's Wear Mini Mini opens its own shop

 

Taiping Birds Mini Peace launched its first single-line store, the Mini Mini, at Hangzhou Tower. In the 45-square-foot space, nearly 100 SKUs are displayed. Among them, there is no shortage of 2018 summer new products that Disney has once joined in its name - the Disney Toy Story series.

 

“IP co-branding has always been an important part of our Mini Peace brand development strategy. Mini Peace has successfully achieved cross-border Disney series, Xiao Huangren, Marvel, and other IP, and has achieved a good market reputation and performance.” Taiping bird Baby Coupons children's clothing division Manager Shi Chaoxi said.

According to Euromonitor's 2016 domestic children's wear brand sales rankings statistics show that Pacific Children's Wear ranked 12th, 2016 revenue growth of up to 65.91%. In 2017, Mini Peace children's clothing retail sales of 1.042 billion yuan, an increase of 29.31%.

 

On the other hand, it is not difficult to see that Taiping Bird is accelerating the pace of the children's wear market. After all, China's children's wear market is in the Blue Ocean period, and no real giant has emerged.

 

China's children's wear market has great room for growth

 

In 2017, consumer demand in the apparel industry began to pick up. According to data from the National Bureau of Statistics, the total retail sales of consumer goods in the year of 2017 exceeded 36.62 trillion, an increase of 10.2% year-on-year. Children's clothing is considered a rising star and shows a powerful explosive force.

 

In the "Children's Clothing Industry Tracking: Intensified Competition in the Children's Wear Industry, Getting the Quality and Operation to Get the World", the scale of China's children's wear market was about 145 billion yuan in 2016, an increase of 6.5% year-on-year, faster than overall clothing. The market's 5.1% growth rate; 2016-2016 children's wear industry compound growth rate is expected to be about 6.3%, faster than the overall apparel market 4.6% compound growth rate; and by 2021, China's children's wear market size of about 197 billion yuan.

 

Mini Peace-Mini Mini opens its first new store in Hangzhou

 

"The children's wear market is now our biggest cake, because the oligopolistic effect of the industry has not yet emerged, and each brand has the opportunity to be a head brand." Shi Chaoxi said. Shi Zhe cited a set of data. "The top ten brands in the men's market basically divide more than half of the market, but the top ten brands in the children's wear market add up to less than 20% of the market share." China's children's clothing market concentration Still at a low level.

 

Under the influence of factors such as the full release of the “two-child” policy and the upgrading of consumption, the development of the children’s wear market in China has been further intensified. After all, due to the high frequency of updating children's wear products, there is a rigid demand in household consumption. In addition, the young parents currently entering the peak period of childbirth are mostly only children born in the 1980s and 1990s. They are generally well-educated and have a higher quality of life. They also pay more attention to the concept of childbirth.

 

At the same time, after a long-term increase in income levels, the consumption expenditures of modern family children are based on the wealth accumulation of two generations, which amplifies and promotes the realization of consumer demand for baby products.

 

 

Fill the gap in the fashion market for young children

 

Based on such a huge demand, it is no wonder that various apparel brands have started to increase their children's wear, expanding their brand lines and product lines through incubation, acquisitions, etc., in order to occupy a place in the children's wear market.

According to the person in charge of the Mini Peace brand, the Mini Mini takes a “healthy, warm, and temperamental” brand image, delivers an elegant and confident lifestyle, and delivers warm joy and love. It is committed to bringing the best of health and fashion to infants and Promo Code for Zaful young children. Fashion passes to children around the world.

Mini Peace-Mini Mini's First National New Store Opening of Hangzhou Tower

In Shi’s view, “Now the parents of 85s and 90s are just over the age of 2 when the children are young – the smaller children are wearing body suits, and there is a gap in fashion expression – the focus has been on milk powder and The urine does not transfer to the wearer, and the market where little ones wear this one is still blank."

In the field of fashion, the Peacebird has an inherent advantage.

 

Taiping Bird's Wear Mini Peace was established in 2011 as the “incubator brand” of the men's clothing division. In the early days of its establishment, PEACEBIRD's existing strong channel support, system innovation design capabilities, and mature brand operations and higher consumer brand recognition all laid a solid foundation for the rapid growth of Mini Peace.

 

On the product, Mini Peace improved the production process, such as using American cotton to replace domestic cotton, opened up a new exclusive production line, and recruited more compact female workers, speeding up the details of the operation like “turning sleeves”. At the same time, the Mini Peace and PEACEBIRD MEN joint cross-border Disney series and the PEACEBIRD WOMEN family of cross-border French designer's parent-child series bring together bright new designs for young parents after 80s and 90s.

 

Mini Peace 2018 Disney Disney Toys Mobility Cooperative Series

 

According to Shi’s introduction, the style of Mini Peace in 2011 will be more focused on the application of popular elements in addition to the cute and sunny children’s clothing. Five years later, there will be more peaceful waves and more cool DNA. "We have already cooperated with children's favorite IPs, such as Cars, Xiao Huangren, and Frozen, to make children more resonate." It will also pay more attention to personalized expression, such as the streets, small hip-hop and other elements.

 

It is worth mentioning that the purchase of Pacific birds is a young generation of consumers, they have a certain desire and awareness of fashion, when they form a family, they will certainly allow children to pursue fashion.

 

The Mini Mini launched this time is mainly for the mothers and fathers and mothers of new generation young families after 85-90. They have a strong sense of brand consumption and want to build their children into a personality, fashion, and temperamental baby. And this group of young parents pays great attention to the quality of life and guides and influences the consumption of the market.

 

Adhere to channel optimization upgrade

 

As an essential tool for the brand to rapidly seize the market, the channel is naturally a part of Mini Peace’s emphasis. This also explains why the Taiping Birds' Children's Wear will open its first Mini Mini store in the Hangzhou Tower.

 

Under the trend of consumption upgrade, shopping malls that integrate various types of brand shopping with eating, drinking, and playing have gradually replaced street stores and department stores as young people's favorite offline consumer sites. The “entrance” of this time also turned its attention to the Hangzhou Tower of the young consumer groups, and there was also an important step in the channels of the Taiping Bird.

By the end of 2017, Mini Peace had 761 stores nationwide, of which 231 were newly opened in 2017.

 

In the short term, the competition in the children's wear industry has become increasingly fierce, but the competitive landscape has not yet been established. The degree of concentration is also lower than that of foreign mature markets. Without real leaders and leaders, brand concentration tends to be moderately improved in the short term. In the long run, compared to other clothing segments. In the industry and children's wear, the quality and safety requirements of the products are more stringent. This consumption characteristic determines that excellent children's Yoins Coupon Code wear enterprises are expected to achieve brand value improvement in the precipitation of time and obtain continuous leading edge, and the industry concentration is expected to gradually increase. Businesses appear.

Asics is Undering a Difficult Situation

 

 

In the case of a positive trend in the global Shoes Coupons sports market, Asics is in a difficult position.

Recently, this well-known Japanese sports brand announced the first quarter of fiscal year 2018 data. As of March 31, total sales fell by 9.4% year-on-year to 104.6 billion yen at a constant exchange rate. Among them, domestic sales fell 7.1% year-on-year to 28.6 billion yen, while overseas markets fell 10.3% year-on-year to 76 billion yen. The US performance was particularly sluggish.

 

Affected by the increase in cost of sales, gross profit decreased by 3.2% year-on-year to 49.8 billion yen, and both sales and profits declined.

 

One of the few growth figures is that the East Asian market’s sales growth reached 5.7%. Among them, Onicsuka Tiger, a sports fashion brand of Asics, has achieved strong growth in the East Asian market, and the brand's performance in the Oceania/Southeast Asia and South Asia markets has also remained stable.

 

During the period, Asics’ sales cost, general expenses and administrative expenses increased by 7.9% year-on-year, mainly due to the opening of new retail stores. Operating profit dropped 35.4% to 8.5 billion yen, while ordinary profits fell 47.2% to 7.4 billion yen.

 

From the perspective of major regional markets, except for East Asia sales growth of 5.7% and EMEA growth of 3.7%, the rest of the market is in a downtrend - Japan's sales fell 7% year-on-year, Americas fell 26.6%. The Oceania/Southeast Asia and South Asia markets fell 6.3%, while the markets in Australia and the United States were weak.

Thanks to steady growth in outdoor apparel and Haglofs brand sales, business units outside the main brand sales increased by 12.6% year-on-year.

 

As of March 31, the total number of Asics global retail stores reached 877.

 

In FY 2017, the sales of this old Japanese sport have been weak, rising by 0.3% year-on-year to 400.2 billion yen. However, the Etsy Coupons growth rate of the Chinese market reached 34.5%. With the help of China's strong performance, the annual performance achieved growth. Due to the additional costs brought about by the reorganization of business in Europe, the profit for the year declined.

 

Earlier this year, Asics announced that Li Zhiting and Jiang Shuying became spokespersons for the Greater China region in 2018. This is the first time that Asics, one of the world's four major shoe brands, has signed a Chinese spokesperson. Previously, the ghost tiger announced Li Yuchun as the spokesperson for Greater China.

After the high growth in China's performance, Asics signed traffic stars continuously, reflecting the brand's desire for the Chinese market and changes in its marketing strategy.

 

Japanese brands are hoping that the popular running shoes Gel-Kayano 25 can stimulate performance. Since the launch of the first generation of shoes in 1993, the Gel-Kayano series of running shoes has been popular in the mass market, and is the core product line of Asics. In June this year, the 25th generation of products will be on the market.

 

According to the American magazine Popular Mechanics, Asics revealed that the midsole of the new shoes will adopt a new material MiniInTheBox Coupon containing nanofibers, which is lighter than the previously used microfibers, and its strength and durability will be increased by 20%. Its male version weighs less than 12 ounces, and the front and rear support frames continue to use gel material for cushioning.

 

"The normal midsole, if you want to make it lighter, the strength and durability will be reduced, which is the problem we have to solve. Because the placement of nanofibers between the bubbles, it can remain light, but will not reduce the strength or Durability, explains Junichiro Tateishi, manager of the Asics footwear material development team.

Although the shoe technology has been updated, but from the leaked spy photos, shape design and color matching is not clever. In the context of consumers’ increasing emphasis on the appearance of running shoes, it remains unclear whether these shoes can make a significant contribution to the performance.

Fast fashion brands want to grow fast To seize the "Z generation"

A few days ago, a Korean clothing store broke the circle of friends with news of Gucci's design director. Han Douyi did not respond positively to the “Business School” reporter’s interview on the authenticity of the news, but this news reflected Han’s determination to upgrade the brand.

 

In the fast-fast and fast fashion field, China’s domestic fast fashion brands have gradually emerged, making the competition in this field increasingly fierce. As consumers’ demands for clothing AliExpress Promo Codes gradually shift from functional requirements to aesthetic pursuits, from popular fashion to niche With the transformation of boutiques, fast fashioners are following the footsteps of consumers and constantly upgrading their brands. It is worth noting that China has become the most significant market for H&M Group's sales growth last year, recording a 3% rise to SEK 11.03 billion, or about 8.85 billion renminbi.

 

China has become an important market for fast fashion brands. In this market, fast fashion brands want to grow and do what?

 

Branding to seize young people

 

E-commerce not only brings great changes to the company, but also changes the consumer's consumer behavior. According to the data of Tmall apparel, the flagship store brand opened by Tmall, the consumer age structure is far below the line. As younger generations enter the society, their spending power is increasing, and brand escalation needs to catch the eye of young people.

 

The fast-fashion brand Handu clothes house, which is originated from the Internet, is updated at a rate of 100 models a day. However, after Han Dousha signed the contract with Cui Fanxi, the designer of New York Fashion Week, for 17 times in 2016, the update speed has slowed down significantly. The Korean designer spent a whole year developing R&D products for Handu Clothes. In response to an interview with the “School of Business” reporter, the relevant person in charge of the Korean clothing store said that the signing of Cui Fanxi is an important part of the promotion of the Handu clothing house brand.

 

Han Dushe said that he hopes to use Cui Fanxi to seize the young people's consumer demand and provide Chinese young consumers with pure Korean fashion that is in line with international standards. Shortly after the related products were put on the shelves, they were sold out to verify the correctness of this decision.

 

In the Korean clothing store, the key to fast fashion is "fashion." The "fast" of fast fashion can only serve as an advantage, not the core competitiveness. Han Du clothing house believes that the development of the brand is driven by consumer demand as the center, so that the brand can be more widely accepted by the audience.

 

In an interview with the “Business School” reporter, Anna Rathsmann, Human Resources Director of H&M, said that in order to capture more young people, H&M plans to recruit 6,000 employees in mainland China in 2018. H&M focuses on the younger Generation Z generation in recruitment, mainly referring to a generation born between 1996 and 2010. Anna thinks that H&M is very consistent with the values of Generation Z. Externally, H&M attracts younger consumers by hiring Wang Yuan to become a new generation of spokespersons for H&M China. The effect of this is significant. In March 2018, more than 3 million visitors visited the H&M Tmall flagship store on the opening day.

 

Fast fashion transitions to high-end

 

With the continuous expansion of middle-income groups, young Chinese consumers are no longer satisfied with the short-lived pleasure brought by cheap fast fashion, and they have begun to “shut off” excessive MiniInTheBox Coupons consumer goods and choose “small and refined”. More and more fast fashion, when the brand is built, begins to weaken the "fast fashion" and instead emphasizes the "lifestyle" brand tone. Whether it is the minimalist design of H&M's COS, or Uniqlo's Lifewear, they are communicating their values to consumers.

 

The transition to the high-end is a transformation that fast fashion has begun to take.

The brand upgrade of Handu clothing house started from the idea of long-term operation of fans, entertainment, and IP. The signing of Cui Fanxi is an important part of brand upgrading. The heroes of the “Blue Sea Legend” and “Phantom” hitting in 2017 are all created by Cui Fanxi, and many fans who pay attention to the joint money are also attracted. Therefore, an entertaining brand strategy is an important bridge connecting top fashion and general public needs. Han Dui She thinks that the cooperation with Cui Fanxi can inject more top-notch fashion genes into fast fashion, and at the same time provide more possibilities for the upgrading of Handu clothing store brands.

 

As the high-end brand of H&M, COS attracts the eyes of many young people with its minimalist style. Data shows that COS has become a new growth point for H&M Group. The financial report shows that during the six years from 2009 to 2017, COS sales increased from US$132 million to US$625 million. In August 2017, H&M officially released its new brand ARKET, which is similar to COS. In the context of COS' success, why did H&M rebuild a high-end brand? In the eyes of people in the industry, the success of COS proves that the potential of middle-income people has not yet been fully tapped, and the market has great potential. By expanding high-end brands, it can enrich its own brand matrix.

 

If H&M's transformation is through the reengineering of a high-end brand, the high-end advanced road of Handu clothing house is through selecting high-end designers and brand spokespersons. In 2017, Naza and Soojoopark signed a contract for Handu clothes. Han Dousha told reporters that the strategic goal of super-model SooJooPark contracted with contracted designer Cui Fanxi has the same place, the difference being that Cui Fanxi focused on creating the product itself, and SooJooPark was the spirit conveyed by the visual system. The use of fashion blockbusters to show brand attitudes is a common idea for traditional high-end luxury brands when photographing fashion movies, but Handu clothing believes that this approach is fully applicable to a wider range of fast-fashion brands.

 

Since 2016, Handu clothes store has entered fashion highlands such as Milan, New York, Seoul and Paris together with the international fashion group “Stylish Bazaar”. Through a series of international activities, Handu clothing store hopes to change the original "Amoy" brand positioning.

 

Brand upgrade requires online and offline communication

 

Liu Xiuyun, president of Tmall Costumes Group, publicly stated that clothing brands often face four difficulties in the face of brand upgrading: brand positioning is not clear; planning ability can not keep up with brand positioning; brand strength is weak, bargaining power is low; online and offline do not get through .

 

In 2018, with the new retail wave struck, the combination of online and offline traffic is an inevitable trend. Handuyishe began to attempt to lay out smart flash stores online and open up online and offline channels to transform from pure internet brands to “new retail” brands. H&M chose to cooperate with Tmall. In March 2018, H&M and H&M HOME joined Tmall. This is a further expansion of the e-commerce landscape in the Chinese market and will continue to deepen the exploration of digital and social marketing strategies. The opening of the H&M Tmall flagship store is the brand's response to Alibaba Group's new retail strategy, which further caters to the digital transformation of Chinese consumers and opens up online and offline shopping experiences and CRM system innovations.

 

According to Han Dusha, under the Promo Codes influence of the new retail wave, consumers’ demand for experience is gradually higher than the demand for products. Under this premise, how to achieve online and offline omnichannel customer acquisition and performance is the future Handu clothing store. The focus of brand development.

At the Alibaba Global Operators Conference in 2018, Liu Xiuyun said that Tmall apparel will upgrade from resources, data creation, product operations, new retail, and services in 2018, boosting the brand's digital upgrade.

 

In the context of consumer upgrades, simply online or offline is no longer adapted to the growing consumer demand. Fast fashioners need to embrace the trend and do a good brand upgrade to attract more young people.

Tiffany's First Female Design Director Becomes LV Jewelry Designer

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Louis Vuitton, the flagship brand of the French luxury goods giant LVMH Group, announced that it will appoint Tiffany’s former jewelry design director Francesca Amfitheatrof as the new artistic director of watches and jewellery.

 

Francesca Amfitheatrof is a citizen of the world. She was born in Tokyo, Japan and studied at Central Saint Martins Design Institute, Chelsea College of Art and Royal College of Art.

 

Francesca Amfitheatrof exhibited his first collection of silver jewelry at White Cube Gallery of Jay Jopling in London in 1993. Her designs were sold on the purchase shops of Colette in Paris, Browns in London, Luisa Via Roma in Florence, Jeffreys in New York and Joyce in Hong Kong.

 

Francesca Amfitheatrof has been the director of the Tiffany jewelry design team since 2013. She is the first female designer to take up this position. Francesca Amfitheatrof resigned in January this year and Tiffany announced that Reed Krakoff has taken over her position. In addition, Francesca Amfitheatrof also served as a senior jewellery designer for the British royal jewelry brand Asprey&Garrard. She has also designed works for luxury brands such as Chanel, Balenciaga, Fendi and Marni, and has been the curator of the Gucci Museum in Florence for three years.

 

During his tenure at Tiffany, Francesca Amfitheatrof established a partnership with the Dover Street Market, and invited the famous female singer Lady Gaga to bring Tiffany's latest HardWear series to shoot the commercials that the brand played during the US Super Bowl.

 

Previously, Lorenz Baumer, an independent jewellery designer at Place Vendôme in France (who had worked in Chanel earlier), has served as artistic director of the Louis Vuitton accessories department from 2008 to 2015. After leaving, he will focus on his own brand.

 

Michael Burke, Chairman and CEO of Louis Vuitton, expressed his welcome to Francesca Amfitheatrof. The appointment highlights Louis Vuitton’s emphasis on jewelry and watch business as an important growth point for the company. Louis Vuitton had invited many VIP guests to Hawaii and the Alpine ski resort of Courchevel to attend a multi-day jewellery party and enjoy exclusive private viewing and shopping experiences.

Louis Vuitton also has its own high-end jewellery workshop. In an interview with the media in November last year, Michael Burke revealed that Louis Vuitton has a gem worth 200 million euros. In addition, Louis Vuitton also vigorously develops the smart watch business, launches the price 2500 euros Tambour Horizon watch. The watch successfully sold 20,000 pieces within three months.

 

At the Louis Vuitton flagship store in Place Vendome in Paris, jewellery and watch products occupy an extremely important position on the first floor of the store. Vendome Plaza brings together the world's leading high-end Artbeads Promo Codes retail outlets, including Chaumet, Cartier, Boucheron, Rolex and Piaget.

 

The appointment of Francesca Amfitheatrof is also one of LVMH's recent personnel changes.

Gucci, LV's Explosion Models

 

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In the past three years, the desire of luxury Gap EU Coupons brands to create explosions has become stronger than ever.

 

The definition of explosives refers to commodities that are in short supply and have a high sales volume in the sales of commodities. Often referred to as selling a lot of goods that are also highly popular, social media has played a role in fueling the explosion chain because it is increasingly affecting consumers' buying behavior.

 

Explosive money is more market-oriented than ever before. In the 2017 hottest fashion brand list released by the global fashion search platform lyst, trend brands from the streets occupied one-third of the list. Young consumers are leading and influencing trends.

 

In fact, you will find that behind the performance of luxury brands is the continuous explosion of manufacturing.

 

Maria Grazia Chiuri, who once served as the joint creative director of Valentino, used the explosive Rockstud shoes to make this Italian fashion house sweep the fashion circle and became the hero of Valentino's double turnover. In the context of a downturn in luxury goods, Valentino achieved sales of over one billion U.S. dollars in two years earlier, and accessories accounted for half of total sales. Analytical comments pointed out that Dior's former CEO Sidney Toledano may have just watched Maria Grazia Chiuri's explosion-making ability to excavate. She joined Dior.

 

When it comes to attention, Maria Grazia Zaful Coupon Code Chiuri also live up to expectations. Dior is trying to conquer the millennial generation with explosives. According to LVMH in its financial report, its Dior fashion department, which was acquired for $6.5 billion last year, contributed significantly to sales growth. According to statistics, in the first three quarters of last year, Dior recorded an organic growth of 12%. LVMH expects Dior fashion sales to reach 3 billion euros by 2020.

 

In fact, the joint series of LV and Supreme is another form of explosive manufacturing. The Group’s core brand LV received a positive market response last year when it launched the LV x Supreme joint series. LVMH has stated that the LV x KOONS and LV x Supreme joint series have received positive market response, which has greatly increased the brand's exposure and influence in social media and contributed greatly to the growth of brand performance.

 

Some analysts said that LV opened the door to the world of young people and won countless attention and exposure, not only selling explosive products, but also activated the young people's market.

 

The value of explosives is not only to sell you the explosives, but also because it sells the other products of the brand to you. Similarly, Gucci and Balenciaga are big winners.

In the first quarter of last year, Gucci's growth rate surpassed that of another luxury brand Saint Laurent of Kaiyun for the first time, which was a 48.3% year-on-year increase. It was the strongest growth in 20 years. It was bolded by creative director Alessandro Michele and brand CEO Marco Bizzarri. Innovating and continuing to build explosive products, it took more than two years to overturn Hermès and lead the luxury goods industry for eight consecutive quarters. It entered the club with a revenue of 6 billion euros (Gucci promoted Kaiyun’s sales of luxury goods last year. Billion euros is already the most troublesome opponent of LV.)

 

According to François-Henri Pinault, CEO of Kaiyun Group, Balenciaga’s annual sales increased by 40% last year, operating profit growth also reached double digits, and the best-selling products were mainly accessory products such as handbags and shoes. The brand’s overall development was positive. Situation, according to him, according to this growth rate, Balenciaga will enter the 1 billion euro club as soon as this year.

 

"For a slow-moving luxury brand, it must make its mark when it's appropriate, and explosion is the most important means to reshape itself." Lou Yan, Accenture Strategy Greater China, accepted earlier In an interview with the "First Financial Weekly," it was stated that under normal circumstances, luxury brands have to re-establish their brand value every 10 years and then continue to circulate.

 

In the age when there is no social media or is not yet developed, the popular cycle is longer. Using exquisite production techniques and continuous interpretation of the classics, luxury goods can be associated with status status for a long period of time. The ultimate idea also attracts the direct advertising effect of royal celebrities.

 

However, when the main force of consumption began to shift to a larger number of young middle-class people, freshness became a key factor in attracting interest, and luxury goods began to show more differences than functionality.

 

For example, the Italian footwear brand TOD'S cooperated with Ferrari in 1986 to design the first generation of flat shoes designed for Ferrari owners, nailing 133 rubber pellets on the soles and heels of the shoes, mainly to make it difficult for drivers to wear pedals. It will be slippery, but unexpectedly popular after the launch, these "peapods" make people wear TOD'S shoes feel very comfortable.

 

However, due to delays in the emergence of new products or explosions in recent years, TOD'S performance has been in trouble. Its sales have been declining for 8 consecutive quarters. In the 2017 fiscal year ending December 31, brand sales decreased by 7.7% year-on-year to EUR 512 million. Affected by this, Tod’s sales last year decreased by 3.1% year-on-year to 963 million euros.

 

When competition is limited to making explosive products, brands want to retain consumers more difficult. And perhaps more and more unrelated to the classic word.

Dana Thomas wrote in his published book "Gods and Kings": "These changes have affected the role of creative directors. Now their task is to turn ideas into high-margin items, while allowing the brand's influence like Nike and Apple. It is as recognizable as Coca Cola."

 

In the Chinese market, the pursuit of commercial interests by luxury brands is also reflected in the increasing frequency of hiring KOLs that carry goods. These KOLs can use their influence to create “explosive funds” and reduce the risk of product innovation. Luxury brands such as Burberry, Dior and Jaeger-LeCoultre watched each other by promoting influential celebrities such as Wu Yifan, Luyi, Angelababy, and papi sauce. Michael Kors snatched the queen Yang Mi.

 

Some analysts said that consumers are rushing to a single trend, luxury brands have begun to reduce traffic, and designers clearly understand how to make products from the perspective of consumers, but with big data in the fashion brand The roles played by e-commerce are becoming more and more important. Some consumers think that today's explosion forecast has fallen into a conservative cycle, and products that seem to be continuously updated actually repeat the past.

 

Gucci also began to feel vigilant, after all, the question of how long the fire can be accompanied by this fast-turning luxury brand.

 

Gucci earlier stressed the concept of "competition." Not only is there a mix of inspirational references in fashion design to achieve cultural play and competition, from a more practical brand management, Alessandro Michele is also contending with the instability of the luxury industry, which is that the explosive period is greatly shortened .

In order to strengthen and deepen the relationship between brands and consumers, Gucci has rarely implemented a new organizational structure since March 1.

 

Gucci stated in the statement that the launch of the new architecture aims to apply emerging technologies better to various channels on the basis of personalization. Marco Bizzarri emphasized that in the past three years, the brand has been working hard to break the traditional rules of the fashion industry, and on the basis of defining clear values, it will continue to strengthen the culture of people-oriented, creative and innovative brands. The new structure will help brands better predict market product development. trend. Some analysis means that this may mean that Gucci is faced with the challenge of creative depletion after successively creating explosive products.

 

The rise of young consumers has left luxury brands at the crossroads. Today, the idea of luxury goods seems to be squaring up with explosions, but the market and popularity will be even more unpredictable. With the acceleration of the fashion cycle, if the luxury brand’s product exclusivity is drastically reduced, the symbolic value of the product will disappear and fall. Routinely.

 

Some analysts pointed out that luxury Styles For Less Coupons brands will use their explosive thinking to create greater profits, but they will also inhibit the creativity of a brand in the process. Brands without creativity can't stand in front of consumers who are constantly pursuing new things. 

 

In addition, the popularity is a fallacy. When explosion models appear, it also means that they are very mediocre and very popular. They are already out of date, especially in the Chinese market.

Beautiful Flowers for Easter Occasion

Easter, one of the oldest Christian traditions, is the celebration of the last week of Jesus' life, his death, and his resurrection. For Christians, Easter symbolizes the dawn of a new life and the high point of the Christian calendar. Do you know how to celebrate Easter? Are you ready for Easter gift? Tired of offering boring rabbits, chicks, Easter eggs and chocolate bells every year? If so, in 2018 surprise your friends and family with the best gift of all: uniquely refined and incomparably beautiful Easter Flowers. Plus worldwide door-to-door shipping!

1800Flowers

1800Flowers.com, Inc. is a floral and gift retailer and distribution company in the United States. It was one of the first retailers to use a 24 x 7 toll-free telephone number and the Internet for direct sales to consumers.

1800Flowers wants to put a smile on your face. Whether you're sending stunning roses to your wife, a colorful bouquet for a friend's birthday or just a little arrangement to let someone know you're thinking about them. Easter is on the way, send smile and spark Easter delight!

1800Flowers: Send Smile and Spark Easter Delight

Easter is Sunday, April 1st. Send truly original Easter flowers and Easter gifts to celebrate with family & friends. At 1800Flowers.com, you can choose from popular Easter flowers including tulips, roses, the classic Easter lily.

Like Easter Blessing Lily start at $29.99. The magnificent white lily, known as the "Easter Lily", has long stood as a symbol of purity, hope, and renewal. Arriving in a decorative wrap, or paired with the charming, basket-weave embossed planter, the signature seasonal Easter Blessing Lily brings timeless beauty to holiday celebrations far and wide. Complete your gift with hand-painted, stained-glass keepsake cross with an elegant lily design.

Easter Blessing Lily, Start at $29.99

And Easter Egg Roses 12 Stems, Bouquet Only as low as $39.99! Pretty pastel roses are just as colorful & charming as a basket full of Easter eggs. Each petal is carefully air brushed on the floral farms with its own unique mix of shades so that no two blooms are exactly alike. And nothing says Easter like delicious jelly beans. Add some to their gift, along with elegant purple vase, the perfect centerpiece for their holiday table.

Easter Egg Roses 12 Stems, Bouquet Only, $39.99

At the same time, 1-800-Flowers.com has Easter Bunny Blooms, Easter Egg Basket and Easter Egg of Blooms, come and buy them.

Avas Flowers

Avas Flowers is committed to quality and service. Avas Flowers' guarantee is opersonal commitment to customers to create long term relationships. Your satisfaction is Avas Flowers' Number One priority, not just because it's job, but because Avas Flowers really does care.

The florist has a professional and caring staff to serve all your floral needs. Your gift will arrive beautifully presented and personalized with your message. Avas Flowers Easter Deals: Save Up to 45% OFF!

Avas Flowers Easter Deals: Save Up to 45% OFF!

Easter is a holiday that is often spent in the company of friends and loved ones. It is also a time to send or give the special people in your life a thoughtful gift in celebration of the day. When shopping online, you will find an assortment of Easter gift options at Avas Flowers. Avas Flowers sells gifts that include gift baskets, live plants, and Easter flowers.

Graceful Easter Lily Plant on sale price $44.99. This spring, send a lasting impression with Graceful Easter Lily Plant. This plant will make a beautiful addition to any home or office space. It's a wonderful way to say "Happy Easter."

Graceful Easter Lily Plant on sale price $44.99

Moreover, Easter Flower Centerpiece on sale price $47.99. Create a lasting memory with Easter Flower Centerpiece. This arrangement is a beautiful and artfully designed low dining centerpiece with fresh roses, vibrant poms, stunning lilies, bright daisies and one or two candles depending on the size you select. Delight your guests this holiday or anytime with this lovely arrangement. A perfect accent to welcome in the Spring season.

Easter Flower Centerpiece, $47.99

What's more, if you would like to make your order a little bit more special, just select quantity and type of something on Avas Flowers official website. For more information, please visit Avas Flowers official website: https://www.avasflowers.net.

Teleflora Flowers

Teleflora Flowers is proud to has been connecting customers with the nation's best florists for more than 81 years. As a service organization rather than a florist, Teleflora makes it easy to select beautiful florist-delivered products by investing in the most modern technology, seeking continuous innovation and improvement in services, and providing the best people in the business to ensure your confidence that your order will be placed easily and filled by a Teleflora florist quickly and professionally to your complete satisfaction.

As is known to all, Easter is on the way! You will find beautiful flowers for your Easter occasion.

Teleflora Flowers: Easter is on the way

The most popular Easter flowers are Easter lilies, tulips, and daisies. Send hand-delivered Easter flower arrangements today. Such as Teleflora's Spring Beauty Bouquet start at $54.95. Pour on the spring charm with this beautiful blue and yellow bouquet, artfully arranged in a hand-glazed ceramic pitcher with an etched botanical design.

Teleflora's Spring Beauty Bouquet, Start at $54.95

Simply stunning! Details:

  • Crème roses, orange spray roses, peach asiatic lilies, light blue iris, and blue sinuata statice are accented with seeded eucalyptus, spiral eucalyptus, and myrtle.
  • Delivered in Teleflora's Spring Beauty Pitcher.
  • Orientation: One-Sided

And Teleflora's Polka Dots and Posies as low as $39.95. Pop, go the flowers! This energetic pink and white bouquet pairs fresh white daisies with hot pink roses in a light pink glass cube vase. It's a fun, summery choice for your favorite girly girl!

Teleflora's Polka Dots and Posies, As Low As $39.95

Details:

  • Crisp white daisies and hot pink roses are delivered in a pink glass cube vase that's adorned with a polka dot print ribbon.
  • Orientation: One-Sided

Teleflora Flowers Website: https://www.teleflora.com

Easter flowers represent new beginnings, renewal and rebirth. Send the ones you love most an arrangement that is sure to brighten their day and remind them that some bunny loves them. Make a gift to your friends and family by helping them discover unusual Easter Flowers: the best in the world!

Enjoying Spring Outing with These Floral Dresses

The Spring, the starting of the year, good season of the year. Full bloom in warm spring.

Flowers gradually show up, so, it's time to go outing enjoy flowers and have a spring tour. Bike riding, outdoor development activities and hiking are extremely wonderful. It's also a great joy to farm in the fields, pick in the greenhouse and experience folk customs.

All kinds of wild flowers blossom in a riot of color, colorful flowers with different perfume will release your breath. It is useful for your body. Why not choose the good time to enjoy spring outing with beautiful dresses in this good flower Spring season.

You may have a lot of apparel in your wardrobe, but you may also lack of a Spring outing dress, take a look at these floral dresses for you or your little girl, you will find an impressive dress for you and your kids.

These floral dresses are supplied on these online clothing sites: DresslinkYoinsH&MCarter'sCookieskid's. Check them on these online stores from Dacoz, which offer the coupons and deals of these stores, you can get your suitable dresses on the one side, on the other side, you will get big savings by using the coupons.

1. Dresslink

Dresslink.com is a worldwide B2C online fashion-forward platform to selling clothingshoesjewelry and accessories. It make new season pieces work for you. So, you can find this spring season floral dresses from it easily.

This Off The Shoulder Ruffles Floral Pencil Dress as the customer of the store say:

This dress is simply amazing! Affordable, a perfect fit and completely flattering. It's hard to believe I didn't have to comb the malls for hours to find something so exceptional.. it will work in both a casual and more formal settings.

How about it? Wants this unique and special floral dress? Ok, the price $36.41 is enough now.

Off The Shoulder Ruffles Floral Pencil Dress

We also picked the Orange Ruffles Off the Shoulder Short Sleeve Floral Chiffon Maxi Dress from Dresslink. White and Orange color is fit for the Spring season. Two colors are available.

Orange Ruffles Off the Shoulder Short Sleeve Floral Chiffon Maxi Dress

2. Yoins

Yions is a online clothing site, give young people the opportunity to express themselves through high quality fashion at an affordable price. It takes best looks from the catwalks and from the streets to create comfortable, high quality, fashionable clothing, and make it available for everybody.

Find new trending of the season from Yoins's blog. More affordable clothing will cater for your choice.

New and clearance and on sale clothing are displayed on the top, you can easily get your want.

Grey Sexy Random Floral Print Splitted Dress is $29.95, and free return.

Grey Sexy Random Floral Print Splitted Dress

Sexy Off Shoulder Random Floral Print Dress with Side Splitted is $35.95. The size from XXS to XL are offered.

Sexy Off Shoulder Random Floral Print Dress with Side Splitted

3. H&M

H&M is widely known by everyone. It offer fashion and quality at the best price in a sustainable way. So many different kinds of clothing on H&M. We discover the two of floral dress from trustworthy H&M. No matter the quality and the price or the service are all perfect.

H&M Jersey Dress is a new arrival dress but it is just $9.99 now. Take time buy it if you love this dark blue floral dress. Take size from 2 to 16. Big size range for your choosing.

Jersey Dress

Blue Floral Dress opening at top with button, wide raglan sleeves, and close-fitting cuffs with buttons. Narrow, elasticized seam at waist with drawstring at sides. Flared, gently draped, asymmetric skirt. Lined. This dress with a jacket is so fashion and popular in the Spring. H&M offer the price $34.99.

Blue Floral Dress

4. Carter's

Carter's is the number one children's brand, selling over 10 products for every child born in the U.S. Carter's heritage in every little detail to make dressing easier for mom and life more comfortable for babies, and as we move into the future, we are proud to help families like yours with innovative products and new ways to shop for them.

If you buy over $50+ orders from Carter's, you will get free shipping chance. Plenty of kids clothing of Carter's, take the two floral dress for example. Wants more clothing just from the official site.

Floral Jersey Dress is 50% off now, just $9.00. It is perfect for spring activities.

Floral Jersey Dress, 50% Off

Floral Romper is so cheap now. $8.97 is ok. Pink color is suitable for Spring.

Floral Romper

5. Cookieskid's

CookiesKids.com is an online source for school uniforms, kids fashion, baby clothing, accessories, and more, all at the lowest prices. We find these two floral dress from CookiesKid's.

Baby Girls' Belted Dress With Diaper Cover Floral embroidery and a retro fit make this dress from Real Love a stylish addition to her wardrobe! You can choose for your children from light blue and dark blue. So cheap price: $9.99.

Baby Girls' Belted Dress With Diaper Cover Floral

Girls' 2-Piece Outfit delivers cool comfort and trendy style! $12.99 as cheap price.

Girls' 2-Piece Outfit

It is wise to go outing in this flower bloom season. Because plenty of flowers will burst into bloom.

 

You can see crocus cancellatus, an unusual and sought-after variety from Turkey with delicate-looking blooms, frilly pink Narcissus 'Replete' or some lovely scented daffodils, Lily of the Valley forms a lush green carpet of foliage that makes excellent ground cover for a damp, shady spot, English Bluebells thrive in damp, shady areas but are surprisingly resilient, Puschkinia are striped in the most extraordinary shade of blue, etc.

 

Just make yourself more beauty in this flower Spring season with these floral dresses. And take a picture in the sea of flowers with beautiful floral dresses, that is a good way to take a memory of your youthful time!

 

Source:https://www.dacoz.com/blog/enjoying-spring-outing-with-these-floral-dresses.html

YEEZY500 "Super Moon Yellow" Release Date In Advance?

 

Although Yeezymafia just caused Kardashian's dissatisfaction with the false report about YEEZY SEASON 7, it seems that it did not affect the daily work of the account at all, and continues to bring new news about the YEEZY series.

 

The YEEZY 500 series, built by Kanye West and adidas, is in full swing and the loudest "Super Moon Yellow" color is currently on sale.

 

The design of the shoes on the Shoes Coupons continuation of Blush color design before the simple, use light yellow suede mesh material to create a shoe body, and finally equipped with a retro sense of full adiPRENE + cushioning midsole and high grip rubber outsole. Shoes originally scheduled for sale in December this year, or will advance to May will be ushered in the global sale, the exact date has yet to be determined.