Brazilian Shoe Store Sapati Doubled Sales With RFID Technology

 

Brazilian shoe store Sapati is using the RFID platform to enhance the consumer experience. At present, the system has completed the first year of operation, store sales also increased by 100%. The platform was led by Vanderlei Kichel, chief executive of Seta Digital, a footwear ERP company.

 

According to Kichel, consumers are enjoying the RFID experience, which simplifies sales and enables them to be purchased in less than a minute.

 

Vanderlei Kichel, CEO of Seta Digital and founder of Sapati, stands next to a system that identifies footwear, recording information on an RFID card to add an order to a virtual shopping cart.

 

Kichel said the shoes mark is the biggest challenge Sapati faces. He explained: "The shoe factory needs to label the shoes to reduce the amount of work that needs to be done when it is sold, and if the label is attached to the shoe during manufacture, the RFID system can track the production process or be used for anti-theft."

 

The entrepreneur said he is negotiating with shoe-making companies to deploy RFID inside the factory, helping to keep factory inventories in check.

 

Kichel said several Digital Arrow customers visiting Sapati were interested in some solutions such as inventory control, eventually acquiring Sapati technology. He pointed out: "Other technologies in the solution (such as augmented reality) work with RFID to attract customers' interest."

 

Omni-channel retail is another fiery trend. Kichel said: "We have 40 customers using omnichannel sales model, some of which are planning to use RFID to control inventory."

Sapati is a lab for testing SetaDigital's new technology, and all sales profits have been reinvested into project development. Kichel said Sapati solved the problem that customers do not know what to buy.

 

The customer first touches the shoe with an RFID reader and then writes the product into a card that acts as a virtual shopping cart.

 

Kichel explains: "With this store, we can assess the pain points of the industry, develop the tools to test it and continually refine it." The company spends $ 1 million a year on innovation.

 

SetaDigital plans to invest $ 462,000 to expand its services to other Latin American countries. SetaDigital has been specializing in the development and delivery of software and services for footwear retailers for over 10 years. The company has provided services to 1000 stores in Brazil.