Louis Vuitton, the flagship brand of the French luxury goods giant LVMH Group, announced that it will appoint Tiffany’s former jewelry design director Francesca Amfitheatrof as the new artistic director of watches and jewellery.
Francesca Amfitheatrof is a citizen of the world. She was born in Tokyo, Japan and studied at Central Saint Martins Design Institute, Chelsea College of Art and Royal College of Art.
Francesca Amfitheatrof exhibited his first collection of silver jewelry at White Cube Gallery of Jay Jopling in London in 1993. Her designs were sold on the purchase shops of Colette in Paris, Browns in London, Luisa Via Roma in Florence, Jeffreys in New York and Joyce in Hong Kong.
Francesca Amfitheatrof has been the director of the Tiffany jewelry design team since 2013. She is the first female designer to take up this position. Francesca Amfitheatrof resigned in January this year and Tiffany announced that Reed Krakoff has taken over her position. In addition, Francesca Amfitheatrof also served as a senior jewellery designer for the British royal jewelry brand Asprey&Garrard. She has also designed works for luxury brands such as Chanel, Balenciaga, Fendi and Marni, and has been the curator of the Gucci Museum in Florence for three years.
During his tenure at Tiffany, Francesca Amfitheatrof established a partnership with the Dover Street Market, and invited the famous female singer Lady Gaga to bring Tiffany's latest HardWear series to shoot the commercials that the brand played during the US Super Bowl.
Previously, Lorenz Baumer, an independent jewellery designer at Place Vendôme in France (who had worked in Chanel earlier), has served as artistic director of the Louis Vuitton accessories department from 2008 to 2015. After leaving, he will focus on his own brand.
Michael Burke, Chairman and CEO of Louis Vuitton, expressed his welcome to Francesca Amfitheatrof. The appointment highlights Louis Vuitton’s emphasis on jewelry and watch business as an important growth point for the company. Louis Vuitton had invited many VIP guests to Hawaii and the Alpine ski resort of Courchevel to attend a multi-day jewellery party and enjoy exclusive private viewing and shopping experiences.
Louis Vuitton also has its own high-end jewellery workshop. In an interview with the media in November last year, Michael Burke revealed that Louis Vuitton has a gem worth 200 million euros. In addition, Louis Vuitton also vigorously develops the smart watch business, launches the price 2500 euros Tambour Horizon watch. The watch successfully sold 20,000 pieces within three months.
At the Louis Vuitton flagship store in Place Vendome in Paris, jewellery and watch products occupy an extremely important position on the first floor of the store. Vendome Plaza brings together the world's leading high-end Artbeads Promo Codes retail outlets, including Chaumet, Cartier, Boucheron, Rolex and Piaget.
The appointment of Francesca Amfitheatrof is also one of LVMH's recent personnel changes.