Off-White Is too Hot

Founder and designer Virgil Abloh joined LVMH Moët Hennessy Louis Vuitton SE (MC.PA) Lu Wei Xuan Group, the Romwe Coupon Code world's largest luxury goods group's largest brand Louis Vuitton Louis Vuitton menswear art director, founded in 2013 The fashion brand Off-White may be put into the arms of the French giant.

Industry Media Women's Daily quoted market sources on Sunday as saying that LVMH is in the process of negotiating Off-White's parent company, New Guards Group Holding SpA, which owns the Marcelo Burlon County of Milan label, Palm Angels, Heron Preston, Unravel Project, Alanui and A Plan. Several new independent brands, such as Application, were co-founded by Marcelo Burlon, Davide de Giglio and Claudio Antonioli at the end of 2014.

Instagaram's 6.3 million followers, including Off-White and Hood By Air, have been created by black designers to illustrate the black culture of the street, and have been greeted by market surprises in the past 10 years. Hood By Air founder Shayne Oliver sums up this The trend said that this is the rich man trying to "spend money on things that look dirty."

Some sociologists have analyzed that similar tide brands include stars such as Rihanna and Kanye West trying to speak for black people. On the other hand, the mainstream white affluent class also tries to express society's tolerance for diversity through wearing.

At the mega men's week in Paris, Virgil Abloh received the blessing of Bernard Arnault, the richest man in France, and his daughter and the late successor to LVMH, Delphine Arnault, who attended the LV menswear show and took photos with Virgil Abloh.

Vingil Abloh, a 38-year-old DJ/fashion designer, joined LV in early 2018 and stated that his goal is to “think about the significance of the new stage of design and luxury for the most premium brands of luxury goods”.

Founded by Virgil Abloh, Off-White has no core value in its early years. It relies on the iconic “streamers” to start with Nike Nike, Jimmy Choo, Moncler, Sunglass Hut, Warby Parker, Umbro and Umbro. Well-known brands cooperate, and the influence of Off-White x Nike has reached the phenomenal level, sweeping the championship of several shoes in 2017.

Subsequently, Off-White began to imitate Vetements, and with the latter and other brands to attack the traditional conservative values of the luxury industry with its unique street and rebellious culture, and was eventually “advanced” by the big group. The founder of Vetements, 38-year-old Georgian Dacoz German designer Demna Gvasalia joined Kering SA (KER.PA) Kaiyun Group in 2015 as the artistic director of Balenciaga's Balenciaga family, creating a blasting product for Balenciaga, magically The brand has become the group's fastest growing brand, even surpassing Gucci Gucci.

The “trend” luxury goods such as Off-White, as well as the popular sales of traditional luxury goods such as Balenciaga, which are transformed into “tidal cards”, are partly due to the unexpected gains of finding new customers under the growth demand of the luxury goods industry. After the financial crisis, the luxury goods industry relies entirely on Chinese consumers, and the rejuvenation and infidelity of Chinese luxury consumers are their distinctive features.